Unlocking Restaurant Success: A Deep Dive with Matt Plapp on Marketing and Loyalty

In this episode of the Restaurant Technology Guys podcast, host Jeremy Julian is joined by Matt Plapp, a seasoned marketing expert in the restaurant industry and CEO of America's Best Restaurants. Matt, also known as the Chief Energy Officer, shares insights on creating memorable guest experiences and leveraging digital loyalty programs to keep restaurant guests returning. He discusses his journey from working with his father's clients in the restaurant business to growing a marketing company that now serves thousands of restaurants nationwide. Matt explains the importance of customer acquisition and retention, emphasizing the value of capturing and utilizing customer data effectively. The conversation also touches on the challenges and opportunities in restaurant marketing, with real-world examples of success stories driven by strategic marketing and technology adoption. The episode highlights the significance of continuous self-improvement for restaurant owners and managers, encouraging them to invest in both personal development and smart marketing strategies to drive business growth.

00:00 Introduction to the Podcast and Guest
01:21 Matt Plapp's Background and Journey
04:28 Marketing Strategies for Restaurants
07:20 The Importance of Customer Data
14:22 Challenges and Solutions in Restaurant Marketing
22:32 Real-Life Examples and Success Stories
28:05 A Pizza Restaurant's Remarkable Growth
28:34 The Power of Business Coaching
29:29 Avery's Success Story
30:13 Engaging with Social Media
30:35 Road Trip with Dad
31:40 Matt Plapp's Marketing Philosophy
32:53 Customer Acquisition Strategies
40:57 The Birth of Driver
43:02 The Importance of Continuous Improvement
49:24 Connecting with Matt Plapp
50:27 Final Thoughts and Farewell