• Unlocking the Full Potential of Product Marketing

  • 2022/06/10
  • 再生時間： 36 分
  • ポッドキャスト

Unlocking the Full Potential of Product Marketing

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  • Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager;  and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.
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あらすじ・解説

Product marketing is a vital part of so many businesses - but exactly what that job entails differs from organization to organization. At Intuit, we’re all about customer-centered design, and that means the way we do product marketing is unique. In this roundtable, we’ll hear from three internal product marketing experts on what they’ve learned through trial and error: Andrea Bekhazi, group product marketing manager; Jessica Cheng, a product marketing manager;  and Justin Brock, who recently transitioned from marketing into product at TurboTax and Credit Karma.
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