• Unpacking Pandemic-Era Lessons for the Fashion Industry with Charina Scott

  • 2021/07/05
  • 再生時間： 21 分
  • ポッドキャスト

Unpacking Pandemic-Era Lessons for the Fashion Industry with Charina Scott

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  • Chelsea chats with REVOLVE’s Charina Scott about COVID’s impact on the fashion industry, consumer behaviors, and the roles of influencers and social media. As an entirely digital brand, REVOLVE nimbly navigated the crisis, swapping in virtual engagements for live conferences, tailoring recommendations and storytelling to what shoppers craved amid lockdowns and widespread WFH, and honing its brand story to reflect the authenticity its employees and customers value.
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あらすじ・解説

Chelsea chats with REVOLVE’s Charina Scott about COVID’s impact on the fashion industry, consumer behaviors, and the roles of influencers and social media. As an entirely digital brand, REVOLVE nimbly navigated the crisis, swapping in virtual engagements for live conferences, tailoring recommendations and storytelling to what shoppers craved amid lockdowns and widespread WFH, and honing its brand story to reflect the authenticity its employees and customers value.
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