In this episode, Jo & Vicky are joined by the amazing business strategist Lisa Johnson, to talk about passive income. Lisa helps businesses make much extra income using passive and semi-passive income streams, such as courses, the membership model, and more. Lisa has extensive experience in all aspects of marketing. Over the past few years, Lisa´s own business has generated a turnover of £20 million.

KEY TAKEAWAYS

• People buy from people they have something in common with. Be authentic and share who you are.
• Most markets are saturated or nearly saturated, so to stand out you need to go beyond your primary message of what you do and how you can help customers. You need a secondary message.
• Your secondary message does not have to relate directly to your business, it could be sharing what you are doing about something you care about e.g. the environment.
• Don´t fear being canceled, bullied, or not liked. It´s not pleasant, but it happens to everyone and will not stop you from achieving what you want.
• You must build an email list rather than relying 100% on 3rd party platforms e.g. Instagram.
• Don´t feel you have to be perfect. Be yourself, flaws, and all.
• Ignore the gurus, you can be extraordinarily successful without having to be unethical.
• It doesn´t matter if 95% of people don´t agree with you or like you. The 5% who do will buy from you, which is more than enough.
• People buy courses that contain information they can get for free because they know they won´t do things unless someone is supporting them in doing it.

BEST MOMENTS

“People buy from people that they like.”

“The only way to live is to show up as if you have already been cancelled.”

“You can be professional and make mistakes.”

“The more value you give, the more likely people are going to want your support and work with you.”

EPISODE RESOURCES

https://www.instagram.com/lisajohnsonstrategist/p/C3hz2Uks24F

https://thatstrategyco.com

SOCIALS AND IMPORTANT LINKS

https://www.tiktok.com/@letstalkdogbusiness

https://www.youtube.com/@LetsTalkDogBusiness

Website www.caninebusinessacademy.com

Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/

ABOUT THE HOSTS

Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens.

PODCAST DESCRIPTION

The ultimate hub for dog business enthusiasts!

Join hosts Jo and Vicky as they unravel the entrepreneurial journey within the canine realm. This podcast delves deep into the business side of owning a dog business, spotlighting inspiring stories of individuals who've seamlessly woven their passion into a profitable lifestyle. Tune in for candid discussions on the human behaviour behind dogs, strategies to attract dream clients, and a behind-the-scenes look at Jo and Vicky's collaborative training ventures. Get ready for client interviews, tales behind the dogs, and insightful perspectives from actual dog owners on what they seek in a trainer. This is your go-to source for navigating the dynamic world where business meets the wagging tails.