In this episode of the VMJPod, host Megan Alexander has Poncho Rivera-Pavon (a senior consultant in the employee branding team at Deloitte Australia), back for a follow-up on how they’re boosting their graduate engagement through authentic employee stories.

Last time, we explored how Deloitte joined VideoMyJob's Pilot Program to create 102 branded employee videos in just 4 days, giving graduates an inside look at company culture, mentorship, and more.

This time, Poncho is sharing the impact those videos had on graduate engagement, including how time spent on their GradConnection page doubled, and how the videos became key conversation starters in job interviews.

We also talk about what’s next for Deloitte’s recruitment strategy, including repurposing content, capturing new stories, and continuously aligning their message with what graduates care about most.

Jump to Key Highlights:

00:00:02
Interview with Poncho Rivera-Pavon on their company or companies

00:00:27
Deloitte Pilot Program Follow-Up Conversation with Poncho Rivera-Pavon

00:01:17
Efficient Video Production Process with VideoMyJob

00:02:42
Efficient Video Processing for Recruitment Marketing

00:04:08
Impact of Employee Stories on Recruitment Efforts

00:05:42
Graduates Interested in Employee Stories at Deloitte

00:07:30
Success in Engaging Graduate Audience through Video Content

00:08:49
Discussion on Marketing Success Metrics

00:11:04
Using Video Content to Enhance Employee Engagement

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod (in collaboration with Rubberband podcast), host Edan Haddock is joined by David Maccicocca and Gavin Lamb from VideoMyJob.

They discuss the evolution of VideoMyJob from the three-button mobile app for job ads through to the enterprise-ready employee story video platform that we are today.

Listeners can expect to hear VMJ's origin story and the duct-taped version of the product that was launched back in 2016. Learn how customers led VMJ away from the single use case of video job ads, towards employee-led storytelling

Plus you’ll get an exclusive look under the hood at the latest innovation helping talent teams around the world better communicate their culture and values

Key Discussion Points:

- How VideoMyJob evolved from a basic 3-button video job ad app to a robust platform for enterprise-level video campaigns (00:05:49)

- Using employee stories beyond recruitment marketing to communicate culture, values, employer brand (00:07:11)

- Capturing diversity of perspectives with authentic employee stories (00:09:36) - VideoMyJob's built-in security, controls, and branding features (00:24:06)

- Campaigns feature to easily manage and track video content at scale (00:25:59)

- AI auto-editing to instantly apply branding with no editing required (00:32:46)

- Storyfeed feature to curate video libraries searchable by topics and themes (00:34:04)

- Case study: Deloitte and VideoMyJob increased grad program applications 50% (00:13:47)

- Case study: How Halion activates employee stories on LinkedIn (00:39:35)

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this Podcast episode published on the VMJPod, Hung Lee (Editor and Community builder at Recruiting Brainfood), and VideoMyJob's CEO, David Macciocca explore how incorporating video can significantly enhance talent attraction and retention, and why VideoMyJob is the optimal platform for large-scale, high-volume Talent Attraction.

Key topics covered include consumer shifts towards video, challenges companies face with video, best practices on video strategy, and a demo of VideoMyJob's product.

Key Discussion Points:

(00:00 - 00:02) - Shifts in media consumption habits towards online video

(00:02 - 00:05) - Challenges employers face with using recruitment video

(00:14 - 00:18) - Integrating video content strategy with candidate psychology and journeys

(00:05 - 00:07) - Leveraging employee stories and perspectives for trust and authenticity

(00:30 - 00:33) - Enabling recruiters and employees to create quality video at scale

(00:31 - 00:52) - Demo of VideoMyJob's workflow for video campaigns and asset management

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 90-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!