The argument that the Big 12 may be the deepest football conference, even over the SEC and Big Ten, is gaining significant traction heading into the 2025 season. While it might lack the top-heavy "blue blood" programs of its larger counterparts, the Big 12 boasts unparalleled competitive balance and top-to-bottom strength.

Big 12 Commissioner Brett Yormark has consistently championed this view, stating at recent media days, "Once again, I believe we will be the deepest football conference in America. No league offers the competitive balance that we do."

Here's why this argument holds weight:

Parity as a Feature, Not a Flaw: Unlike the SEC and Big Ten, which often see 2-3 elite teams consistently contending for national titles while the bottom half struggles, the Big 12 rarely has a dominant, runaway champion. In 2024, the conference saw a four-way tie for first place with Arizona State ultimately winning the league. This parity means that on any given Saturday, almost any team can beat another. There are fewer "guaranteed wins," making the weekly schedule a gauntlet.

Returning Quarterback Talent: The Big 12 boasts a remarkable number of returning starting quarterbacks with significant experience. In fact, the conference is set to return nine starting quarterbacks who threw for over 2,400 yards last season. In contrast, the SEC, Big Ten, and ACC combined return only 11 such QBs. This veteran presence under center contributes directly to competitive games and offensive firepower across the league.

High-Level Coaching: The conference features a blend of established, successful coaches (e.g., Chris Klieman at Kansas State, Dave Aranda at Baylor, Kyle Whittingham at Utah) and rising stars who are quickly turning programs around (e.g., Kenny Dillingham at Arizona State, Joey McGuire at Texas Tech). This strong coaching collective ensures that teams are well-prepared and strategically sound.

Transfer Portal Impact: The Big 12 has been exceptionally active and effective in utilizing the transfer portal. Teams like Texas Tech have brought in top-ranked transfer classes, immediately bolstering their rosters. This fluid movement of talent contributes to the competitive balance, as programs can rapidly retool and improve their standing.

Exciting Game Play: The Big 12 led the nation in fourth-quarter lead changes and go-ahead scores in the final minute of conference games last season. This statistic vividly illustrates the constant back-and-forth, down-to-the-wire nature of its contests, making for highly entertaining football.

While the SEC and Big Ten will undoubtedly have more teams consistently in the College Football Playoff conversation and likely produce more national champions, the Big 12's depth ensures that its regular season is arguably the most competitive and unpredictable in college football. This parity, which once might have been seen as a weakness by some, is now being championed as its greatest strength.