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  • Influence is Not a Four-Letter Word

    Influence is Not a Four-Letter Word
    2019/12/12
    Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing. Just as there are many ways to skin a cat, there are many ways to say the same thing. Some make an impact, and others don’t. My guests will share their approaches to the art and science of influence to show you how to let your customers sit up and take notice of the value you have to offer.
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    53 分
  • The New Luxury Consumer

    The New Luxury Consumer
    2019/12/05
    The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing. What does luxury mean today, and how should marketers think about it? Our three experts discuss what customers think about luxury in a world where many material objects have lost their appeal.
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    53 分
  • Green Marketing: Doing Well by Doing Good

    Green Marketing: Doing Well by Doing Good
    2019/11/28
    It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that. They will share their insights about marketing innovations that encourage consumers to shop for and use sustainable products and services. Their experiences demonstrate that it is indeed quite possible to do well by doing good.
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    53 分
  • Encore: We Are What We Wear The Psychology of Blue Jeans

    Encore: We Are What We Wear The Psychology of Blue Jeans
    2019/11/21
    Many products play a key role in defining who we are – even if they are just everyday things. Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that. Denim brands often tell a story, and sometimes this story links to important cultural milestones. Levi Strauss jeans have been a part of popular culture for many years, and icons such as James Dean and Bruce Springsteen have helped to cement their place in our society. Today’s show focuses on this powerful relationship. Jen Sey is the CMO (Chief Marketing Officer) of Levi Strauss. She will talk about how the company values this products place in popular culture, and how it works to continue this tradition. Henry Stafford is co-CEO of Revtown jeans, a brand new brand. He will talk about how a startup with no history can try to earn a place in our culture as well. Ordinary blue jeans are not so ordinary after all!
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    53 分
  • The Direct Selling Model: What 20 Million People Know That You Don't

    The Direct Selling Model: What 20 Million People Know That You Don't
    2019/11/14
    More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.’s of direct selling businesses talk about why they choose to use this model and how it works.
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    53 分
  • Death of a Salesman? The Role of Personal Selling Today

    Death of a Salesman? The Role of Personal Selling Today
    2019/11/07
    Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services. That's especially true for B2B situations, where the salesperson is key. How is the sales function evolving, and what are the changes we can expect as technology plays a bigger role in the sales process? Two experts on sales and sales training weigh in. They'll help you to understand why -- contrary to the title of the famous play -- the salesperson is alive and kicking today.
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    53 分
  • What's In Store for Customers: The Physical Shopping Experience

    What's In Store for Customers: The Physical Shopping Experience
    2019/10/31
    Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer. Because marketers recognize that a store’s image is an important part of the retailing mix, store designers pay a lot of attention to how a physical space's design impacts the shopping experience. We'll hear from three retailing experts who will share tips about how to design a space shoppers will love.
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    55 分
  • You Are What You Post: How Social Media Impacts Our Lives

    You Are What You Post: How Social Media Impacts Our Lives
    2019/10/24
    The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post. In this episode, I talk to three experts who share their insights on Twitter, Facebook, and other platforms. They share valuable insights about how organizations can interact with consumers, and how we can start to make sense out of the avalanche of social media content that seems ready to engulf us everday.
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    53 分