Join Andrew on WeMarketers Podcast as he discusses the importance of defining your ideal customer profile (ICP) with Ora Gittsovich, CEO of ClickRoads. With over 13 years of experience in B2B marketing, Ora shares insights on how businesses can build relationships, gather critical metrics, and identify their target audience.

Learn the difference between ICP and customer persona, strategies for omni-channel marketing, and practical examples of successful ICP implementation. Perfect for startups and established companies looking to break through growth barriers.

Timecodes:

01:34 Defining Ideal Customer Profile (ICP)

01:45 Understanding ICP and Customer Persona

04:02 Collecting Metrics and Building ICP

05:06 Importance of Customer Interviews

08:10 Analyzing Market and Competitors

09:34 Developing Marketing Strategies

09:51 When to Develop ICP

16:06 Practical Tools and Technologies for ICP

17:52 Real-Life Success Stories

22:03 Common Mistakes in Developing ICP

30:08 Final Thoughts and Advice

34:39 Blitz Questions and Wrap Up

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Connect with Ora Gittsovich: https://www.linkedin.com/in/cmora-gittsovich/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports.

Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation!

Timecodes:

01:03 Early Marketing Strategies at TalentUp

03:46 Effective Strategies and Lead Generation

07:01 Creating an Effective Blog

09:28 Tools and Campaigns

17:47 Challenges and Data-Driven Marketing

20:34 Salary Trends in Marketing

23:23 Advice for Aspiring Marketers

24:50 Blitz Questions and Wrap-Up

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Connect with Albert Mercade: https://www.linkedin.com/in/albertmercad%C3%A9laborda/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Check marketing salaries: TalentUp.io

In this episode of the WeMarketers podcast, Andrew interviews Vlada Korzun, a strategic B2B content marketer and writer. With over five years of experience and a year of freelancing, Vlada dives into the importance of freedom and nonconformity in her work. She shares insights on building a personal brand, leveraging non-content communities, and optimizing content creation with AI tools like Claude and Perplexity.

The conversation covers time management, client relations, pricing strategies, and the future of content marketing amid rapid AI development. Tune in for valuable advice and inspiration for freelance content marketers.

Timecodes:

01:51 Journey into Content Marketing

03:58 Freelancing vs. Full-Time Employment

05:15 Strategies for Client Attraction and Retention

07:20 Handling Client Relationships

09:52 Time Management Tips for Freelancers

10:40 Determining the Value of Freelance Services

13:31 Building and Promoting a Personal Brand

16:20 Navigating Online and Offline Communities

20:19 The Role of AI in Content Marketing

25:19 Future of Content Marketing and Final Advice

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Connect with Vlada Korzun: https://www.linkedin.com/in/vladakorzun/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

Join Andrew on the WeMarketers Podcast as he interviews Leontien Rutenfrans and Rebecca Hornig from Textmetrics. In this episode, they delve into effective B2B marketing strategies for AI writing tools. They explain how their European base and data protection focus set them apart in the crowded AI market.

The podcast covers partnership-building with ATS systems, leveraging events for lead generation, content strategy involving AI tools, and the importance of human oversight in AI-generated content. Leontien and Rebecca also share tips on handling large marketing tasks within a small team and navigating the evolving landscape of AI technology.

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Timecodes:

00:00 Introduction to WeMarketers Podcast

00:43 Meet the Guests: Leontien Rutenfrans and Rebecca Hornig

01:01 Overview of Textmetrics AI Writing Platform

01:55 Standing Out in the Competitive AI Market

03:14 B2B Marketing Strategies and Partnerships

05:06 Event Strategies and Their Impact

06:42 Content Strategies for AI Products

08:02 Using AI Safely in Content Creation

09:33 LinkedIn and Cold Outreach Tactics

10:57 Managing Marketing with a Small Team

11:45 Advice for Marketers Promoting AI Products

13:00 Blitz Questions: Marketing Superpowers and Tools

15:05 Conclusion and Farewell

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Connect with Leontien Rutenfrans: https://www.linkedin.com/in/leontien-rutenfrans-027257153/

Connect with Rebecca Hornig: https://www.linkedin.com/in/rebeccahornig/

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian

In this episode of the WeMarketers Podcast, Andrew interviews Alina Belascu, marketing manager at Tidaro. Alina discusses her 11-year journey in marketing, focusing on the transition from Parkanizer to Tidaro during the pandemic, which led to a rebranding initiative. The conversation explores the challenges of leading a small marketing team, emphasizing the importance of prioritization, segmentation, and resource management.

Alina details the collaborative rebranding process involving her entire team and the strategic use of content marketing, including interviews with industry experts. She also shares her experience with AI tools in marketing, her strategies for internal and external collaboration, and the significant role photography plays in her personal and professional life. The discussion closes with blitz questions about favorite marketing tools, channels, and sources of inspiration.

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Timecodes:

03:17 Challenges and Strategies for Small Marketing Teams

04:13 Task Prioritization and Resource Management

06:51 Balancing Immediate Needs with Long-term Goals

15:51 Creative Solutions and Rebranding Process

21:27 Content Marketing Strategy and Industry Challenges

30:15 Utilizing AI and Collaboration with Teams

44:43 Final Thoughts and Connecting with Alina

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Connect with Alina Belascu: https://www.linkedin.com/in/alinabelascu

Connect with Andrew Demianenko: https://www.linkedin.com/in/andrew-demian