In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking profit-first, and creating memorable client experiences can transform your floral business.

You’ll learn:

-How weekly accounts can create reliable, recurring income


-Why embracing “no” as “not right now” can open new opportunities


-The importance of knowing your numbers and setting profit-first goals


-Tips for building client relationships that last


Whether you’re a florist, event designer, or flower farmer looking to add a steady revenue stream, this conversation is packed with practical advice and inspiration.

Learn more about Franceska's Starter Challenge - 7 days to learn how to pitch to hotels!

Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.

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