What Is The Cause Of The Latest Market Shift?
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What Is The Cause Of The Latest Market Shift?
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In this episode of Behind The Doors, the hosts dive into one of the biggest untapped opportunities for real estate agents today: distressed property leads. With inflation rising, credit card debt soaring, and wages lagging behind, many homeowners are facing financial strain—creating a growing wave of pre-foreclosures, tired landlords, and vacant properties. The conversation explores why now is the time to act, how agents can source these leads through title partners or data providers, and the best marketing strategies to engage distressed sellers with empathy and urgency. From offering cash deals to helping homeowners preserve equity, this episode is a masterclass in turning market challenges into real opportunities—while genuinely helping people in need.