Are you planning to start a business in the UAE? Then you must understand the critical role of a PRO (Public Relations Officer) — also known as a Government Relations Officer. In this Episode, we explain who a PRO is, why they are essential, and how they help with business setup, visa processing, license renewals, and dealing with government entities in the UAE.

📌 A PRO becomes your official representative with UAE government departments, and their role grows in importance as your company scales — especially once your staff exceeds 100 employees.

Whether you plan to outsource PRO services or hire internally, this is vital information for entrepreneurs in Dubai and across the UAE.

✅ Key Points Covered in the Video:

What is a PRO (Public Relations Officer) in the UAE

Role and importance of a PRO in business setup

How a PRO facilitates license renewals, employee visas, and government processes

Conditions for hiring a PRO internally vs outsourcing

When you need a UAE national PRO on payroll

Tips for growing businesses in the UAE

👉 Drop your questions in the comments and subscribe to S&K HR Consulting for more expert insights on business setup in the UAE.

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