What are the 2024 Trends in B2B Lead Generation
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What are the 2024 Trends in B2B Lead Generation
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Several trends are shaping the landscape of B2B lead generation: https://x.com/365growthllc/status/1732808261932405212?s=20
These trends reflect the ongoing evolution of technology, changes in buyer behavior, and the increasing importance of personalized and strategic marketing approaches. https://www.365growth.io/marketing/b2b/lead-generation/#What_are_the_current_trends_in_B2B_lead_generation
Here are some key trends: Site visitor and intent data:
Increased Use of AI and Machine Learning: Businesses are leveraging AI and machine learning to analyze data, predict buying behaviors, and personalize marketing efforts. AI-driven chatbots for initial customer interactions and lead qualification are becoming more common.
Account-Based Marketing (ABM): ABM continues to gain traction. It involves targeting specific high-value accounts with personalized marketing campaigns, rather than casting a wide net. This approach leads to more efficient use of resources and higher conversion rates.