Every event planner is thinking about sustainability these days. But how do you balance sustainability, cost-effectiveness, and attendee satisfaction? How do you ensure sustainable behavior change at events? What can destinations and events do to promote more sustainable travel and event practices? How can event and tourism industry benefit from behavioral science knowledge?

I talk about it with Milena Nikolova, Chief Behaviour Officer and Co-founder at BehaviorSMART and a leading expert in human behaviour and travel & leisure. Milena uses knowledge about how people think, decide and act to power improvements in market success and sustainability performance in the travel and events sector. She and her team at BehaviorSMART support enterprises and destination authorities in achieving goals by understanding and applying smart behaviour changes.  

This is a must-listen episode for any event planner or destination management professional looking for smart, truly efficient ways to improve sustainability.

Connect with Milena:

• LinkedIn:  https://www.linkedin.com/in/milena1827/
• BehaviorSmart on LinkedIn: https://www.linkedin.com/company/behaviorsmart/

Resources:

• Website: https://behavior-smart.com/knowledge-corner/
• Behavior Smart Community for Tourism: https://behavioursmart-tourism.com/
• Event Psychology Lab online course 

Join the Event Psychology Club to get access to this episode recap and other exclusive content: https://eventpsychology.gumroad.com/l/membership 

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• Watch this episode on YouTube