You hear me say "magnetic brand" all the time.

But what does that really mean?

In this episode of The Brilliant Brand Podcast, I’m breaking down what makes a brand truly magnetic—and how you can become one.

A magnetic brand doesn’t try to please everyone.

It pulls in the right people with clarity, purpose, and bold positioning. Just as importantly, it repels the ones who aren’t a fit.

You’ll learn:

🧲 The 6 key traits of magnetic brands

🧲 Why neutrality is killing your connection with people

🧲 How “repelling” is just as important as attracting

🧲 A powerful exercise that could shift your strategy

And yes, there will be some nerdy magnet metaphors. 🤓

By the end of this episode, you’ll understand how to make your brand more polarizing and more purposeful to the people who matter most.

Tune in now:

🍎 Listen on Apple Podcasts

🟢 Listen on Spotify

🛠 Resources & Mentions:

• Foster Voice Studio - https://fostervoicestudio.com
• Episode 2 - https://freshsparks.com/2
• Episode 3 - https://freshsparks.com/3
• Episode 4 - https://freshsparks.com/4
• Episode 5 - https://freshsparks.com/5

Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts or Spotify.

Stay Brilliant. ⚡

🔥 Ready to Build Your Brand?

Schedule a discovery call: https://freshsparks.com/contact

📖 The Ultimate Guide to Building Your Brand (FREE)

Get it here: https://feshsparks.com/guide

💬 Let’s Connect:

• LinkedIn: Sonia Chopra
• Instagram: @freshsparks
• Learn more: https://freshsparks.com