You pour your energy (and sometimes a little bit of your sanity) into a new idea. But what happens when your big business brainwave… just isn’t working?Do you double down, Dyson-style, and keep pushing for that 5,000th prototype? Or do you do the hardest thing in entrepreneurship - cut your losses and move on?This week, Matt and Tom get brutally honest about when to quit - and why killing bad ideas fast can save your business, your time, and your mental health.🧨 How to spot when persistence becomes stubbornness (and why it’s so hard to admit defeat)💸 Knowing when to pull the plug on a project, hire, or partnership🧠 Why “sunk cost syndrome” is so dangerous for founders🥊 Real-world stories: agency regrets, wasted hours on beanies, and quitting booze🐟 Why sometimes catching the wrong fish is the only way to learn🌳 How quitting can actually help your business grow back stronger (like pruning a tree)🔥 Turning business “failures” into your next big winFrom Woolworths clinging to the high street, to James Dyson’s 5,000 prototypes, to Matt’s rant about shady agencies—this episode is all about the art of knowing when to walk away, and how to bounce back even better.💡 Key Takeaway:Quitting isn’t failure—it’s a skill. The best founders know when to kill a bad idea, cut their losses, and invest in what works.🎧 Listen now on Spotify | 📺 Watch on YouTube🔊 Spotify – https://open.spotify.com/show/4uqUUHL0KUZL2m9dLx9JvO📺 YouTube – https://www.youtube.com/@BritishBusinessPodcastFollow Matt:🌐 https://linktr.ee/mrmatthollandFollow Tom:👨‍💻 LinkedIn: https://www.linkedin.com/in/tom-mcilvenny-b15b9555/💬 What’s something you wish you’d quit sooner in your business journey? Or did sticking it out finally pay off?#BritishBusiness #WhenToQuit #FounderLife #FailFast #BusinessLessons #Entrepreneurship #Leadership #SmallBusinessUK #GrowthMindset