If your business feels like it’s running you—rather than the other way around—this episode is your roadmap out of chaos. Matt and Chris Reynolds break down why systems and SOPs (standard operating procedures) are the foundation of any successful, scalable business. You’ll learn how to start with simple wins, avoid common delegation mistakes, and build living systems that adapt and grow with your company. Whether you’re a solo founder or leading a growing team, this episode gives you practical tools and mindset shifts to build a business that runs without you—without sacrificing quality or culture.

• Why systems and SOPs are essential for sustainable growth

• How to delegate without losing quality or control

• The biggest mistakes founders make when building processes

• Why you should never automate before you validate

• How to reclaim your time using the “profit first for founders” approach

• 0:00 – Introduction: Chaos, SOPs & Super Bowl weekend

• 1:20 – Strategy vs. Execution: From game plan to playbook

• 2:45 – What’s a system? IKEA manuals, recipes & checklists

• 5:00 – Founder fallacies: “No one can do it better than me”

• 9:00 – Essential books: E-Myth, Buy Back Your Time, High Output Management

• 13:00 – Start with the easiest wins

• 17:00 – Mapping the client lifecycle

• 25:00 – 3 company goals for 2025

• 31:00 – Manual first, automation later

• 37:00 – Building great executive teams

• 42:00 – Loom videos, AI transcripts & empowering team ownership

• 46:00 – Wrapping up: SOPs as a path to freedom

#BuildYourBusiness #BusinessSystems #SOPs #Entrepreneurship #ProfitFirst #FounderTips #BusinessGrowth #BuyBackYourTime #SmallBusinessSuccess

PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX

Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en

Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/