If you’ve ever jumped into posting on social media, tweaking your website, or trying the latest tool without a clear plan… take a listen. In this episode, we break down the difference between strategy and tactics and why so many new entrepreneurs and small businesses owners waste time and energy on the wrong things.

You’ll walk away with clarity on how to focus your efforts, get better results, and avoid shiny object syndrome.

Listen and discover:

What strategy really means (and why most people skip it).

Common marketing mistakes that come from being too tactical.

A simple way to check if you’re leading with strategy or reacting to noise.

Tune in, take notes, and start thinking bigger.

Resources mentioned in this episode:

Success Academy

Step-by-step video trainings, templates and support for solopreneurs who want to market with clarity without the overwhelm.

Details at: https://bit.ly/DigitalSuccessAcademy

Business 101: 8-Week Foundations Programme

A practical 8-week foundations programme for getting the basics of your business right, from ideal client and messaging to marketing, sales and delivery.

Details: https://site.paulculshaw.withtbsc.com/business-101-course

Get the Free Guide: 10 Secrets to Growing a Business

A simple, straight-talking guide with the mindset shifts and marketing truths every business owner should know.

Details: https://bit.ly/10-biz-secrets

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