Episode 244 / Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming.

We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences.

-What we wish we’d known about marketing during the holidays

-Group promos ideas -> warm/cold audience

-Solo promo ideas -> hot audience

Bookish Wish List – your favorite books/bookish things

https://www.sararosett.com/bookish-wish-list/

Mystery Lover’s Gift Guide: https://www.sararosett.com/gift-guide/

-Last Minute ideas -> cold and warm audiences

-Newsletter content ideas -> hot audience

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⚡Links:

• Post from Written Word Media for promotion ideas and consumer mindset: https://www.writtenwordmedia.com/book-promotion-for-holiday/

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 243 / We are thrilled (pun intended!) to chat with contemporary crime and conspiracy thriller author Nick Stevens.

We talk about anti-heroes, setups and payoffs, Tremors, and why sometimes you just have to publish the book.

10:58 Why emotional connection is better than perfect structure in storytelling

14:00 Using multiple formats to diversify

17:18 Marketing mistake: starting too early

23:00 Getting ratings and reviews

29:26 Finding community for writers of mystery/thrillers

34:09 Setups and payoffs in thrillers

37:20 Incorporating real-life details into fiction and authenticity that grounds stories

46:12 Nick Stevens books and social media

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⚡Links:

• https://nickstevensbooks.com
• Facebook – Nickstevens Books
• nick@nickstevensbooks.com
• https://sararosettbooks.com/products/croquet-murder-mystery-game-printable

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 242 / We're diving deep into listener questions about everything from drafting and editing techniques, tackling imposter syndrome, and decoding our strengths.

🥤☕️ So grab your favorite beverage—be it Diet Coke or a cup of comforting coffee–and join us for a Wednesday chat about writing.

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Ep 15: Elana Johnson on Finding Success in Small Genres

https://wishidknownforwriters.com/finding-success-in-small-genres-with-elana-johnson/

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 241 / Whether you're an introvert or extrovert you can develop a platform to grow your author brand. Learn how with authors of From Page to Platform: How to Succeed as an Author Speaker, suspense and thriller author Matty Dalrymple and science fiction & fantasy author M.L. Ronn (Michael La Ronn).

Topics:

• How to match your platform to your personality
• Tips for effective public speaking
• Common mistakes authors make when it comes to platform as well as public speaking
• Why the time you spend behind the microphone or on stage is often the least important part of the event
• Simple steps you can use to get started building your author brand

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⚡Links:

• https://www.theindyauthor.com/from-page-to-platform.html
• https://books2read.com/FromPageToPlatform
• https://authorlevelup.com
• https://MattyDalrymple.com
• https://www.theindyauthor.com
• Speaker’s Notes: https://www.theindyauthor.com/from-page-to-platform.html

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 240 / In 2024, Lynn Morrison and Anne Radcliffe paired their love of regency romances like Bridgerton with their bad habit of killing people in their books to create a new series that they rapid-released, the Crown Jewels Regency Mystery Series.

Topics:

• Why brutal honesty is critical for collaboration
• How to spot trends
• Tips on how to incorporate trends into a genre and still meet reader expectations around tropes
• How Lynn and Anne leveraged interest around Bridgerton to market the new series
• Using beta readers to verify the book was on target

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

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⚡Links:

• lynnmorrisonwriter.com
• anneradcliffe.com
• Cozy Mystery Clubhouse Facebook Group: https://www.facebook.com/groups/cozymysteryclubhouse/

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 239 / Want to make a big impact with your book? Publicist, award-winning journalist, entrepreneur, and author of Make a Big Impact with Your Book, Melanie Herschorn, has tips to help you stand out.

Topics:

• Beyond the Launch: keep promoting—your book is new to someone who hasn’t read it yet
• Misconceptions around marketing: engage beyond bookstores
• Building a community and relationships
• Don't fear oversharing
• Alternative and creative marketing strategies: speaking and podcasts
• Build reader communities: engage people around your book’s themes—create a sense of belonging that AI can't mimic

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

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⚡Links:

• website: yourbigimpactbook.com
• Instagram: @bigimpactbooks

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Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 238 / Want some ideas on how to get readers on your newsletter list? On this Ask Us Anything episode, we have SO MANY ideas for you!

Topics:

• Expectations for earnings
• Building a List
• Preview Promos
• Reader magnets
• Difference between pre- and post-novel reader magnets
• Creative reader magnets

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

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• Shoutout on a future episode.
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📥 Send us a Text Message What’s your reader magnet? What ideas are your favorite from this episode?

⚡Links: 33 Reader Magnet Ideas for Authors: https://www.paulinewiles.com/articles/reader-magnet-ideas

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing

Episode 237/Guest: Luke Mitchel, science fiction and fantasy author

Topics:

• Luke’s transition from KU to wide and direct sales
• Self-editing and revisions and accepting your writing style
• Writing short stories to refresh the creative process
• Moving away from social media and focusing on email marketing and direct sales

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

• Access to backlist of exclusive supporter episodes
• Private slack group
• Shoutout on a future episode.
• 🌟New: writing sprints on Tues and Thurs at 9 Eastern. Link in the slack group

📥 Send us a Text Message What is the best or worst advice you’ve received about writing or publishing?

⚡Links:

lukemitchellbooks.com

Bookfunnel Promo for historical mystery authors: https://dashboard.bookfunnel.com/bundles/board/b5mfo5llm1

Jami’s online workshop: https:www.JamiAlbright.com

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Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast
Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing