I never write click-bait headlines, but I wrote this one just to prove I can.

Brad shines from Shawnee, Ron comes from Duncan, and I bailed from Broken Arrow.

We’re all Okla-Homeboys.

Now that my click-bait headline has done its job and convinced you to keep reading all the way down to this third paragraph, I will transition to the real reason I wanted to speak with you today: Amway.

Here’s how it works. You buy stuff from me that I buy from someone above me, and they buy it from someone above them, and so on. But through the mystical magic of multi-level marketing, we all get rich by making a tiny commission on whatever you bought!

What you need to do is find some friends who dream of financial freedom and convince them to buy this same stuff from YOU. And guess what! THEY WILL GET RICH, TOO! Don’t you want all of your friends to be rich with you? Think of all the fun you rich, rich, rich people will have after you all become rich, rich, rich!

Welcome to Oklahoma. Now you know why Brad, Ron and I decided to leave.

Honestly, I have fond memories of Oklahoma and I cherish all the valuable lessons I learned there. For real.

1. Never deal with an idiot. Escape while you can. Keep an eye on them until they become a tiny speck disappearing in your rear-view mirror.
2. Fall in love with an actual person. Do not fall in love with falling in love.
3. Commitment does not flow from passion. Passion flows from commitment.
4. Patience will make you wealthy much more quickly than luck.
5. Business is nothing more than a search for purpose and adventure, and failures are footlights along the dark pathway to success.
6. Everyone has a superpower. When you have figured out their superpower, that’s when you know a person.
7. Never lose sight of your closest friends and always be there for them.
8. Every conflict is an auction. The winner will be the one who is willing to pay a higher price than anyone else. (This is why you should try to avoid conflicts.)
9. There is a time for incremental escalation and there is a time for overwhelming force. Take no action until you know what time it is.
10. What you are currently thinking and feeling is a product of where you have turned your attention. Be careful where you turn your attention.
11. Learn to speak in color and to write poetically.
12. Poetry is any communication that changes what you think, and how you feel, in a brief, tight economy of words.

Those are some of the things I learned as an Okie, and now I have shared them with you. That makes you a little bit Okie, too.

Ciao for Niao,

Roy H. Williams

Becoming a children’s book publisher is not “sugar and spice and everything nice.” It is one of the toughest journeys an entrepreneur can undertake. When Georgia Lininger launched her children’s book imprint in January 2020, she quickly discovered that success was going to require more from her than sweet stories and colorful illustrations. Join roving reporter Rotbart and his deputy rover Maxwell as they uncover a classic American story of struggle and defiance along with the happy ending dreamt of by every entrepreneur offering a product or service that comes from the heart. MondayMorningRadio.com

These are stories of a bright day, a dark night, and a monster.

The story of the bright day happened last year just before Christmas. You may recall that I told you about finding an undiscovered 400-year-old copy of the 1605 edition of Don Quixote at a used furniture auction in a village in New England.

This is the rest of that story.

After I bought that book (and 18 other books nearly as old,) I learned the nearest place that could ship those books to me was a 35-minute drive from the auction house. When I called them, they said,

“Dude, we’ve got more than 200 orders stacked all around us that have got to be packed and shipped before Christmas and more people are coming in every day. We’ll be buried here for at least the next two or three weeks. Your books will just have to wait.”

Discouraged and worried that someone was going to realize that a 2-million-dollar book was sitting on a table in an empty auction building in a rural village, I was whining to Joe Davis while he was scrolling on his telephone. When I had finished telling him my story, Joe looked up and said,

“I’ve booked myself on the 6:30AM flight to Baltimore. I’ll be back tomorrow night with your books.”

Joe Davis is one of those rare people who sees and solves problems immediately. Joe lives his life by three words made famous by Nike.

“Just Do It.”

Are you lucky enough to have a Joe Davis in your life? Have you told them lately how much they mean to you?

And now the story of the dark night and the monster.

Twenty years ago, Pennie and I wrote a check to purchase several acres on a high plateau and much of the land in the valley below. Our plan was to build Wizard Academy, then donate the land and all the buildings to a non-profit that would forever after run it as a 501c3 educational organization.

A few months after we bought that land, we published Jeffrey and Bryan Eisenberg’s book, Call to Action.The brothers funded the printing of the book, but we used my publishing company to give it an ISBN number and nationwide distribution.

In the book business, bookstores pay the distributor, then the distributor pays the publisher, then the publisher pays the authors twice a year.

The book made all four bestseller lists: The New York Times, The Wall Street Journal, BusinessWeek, and USA Today. Jeffrey and Bryan’s first check was going to be more than $100,000. They needed it to refresh their bank account since that was approximately what the printer had charged to print those tens of thousands of books.

BANG. I got a phone call from Adrian Van Zelfden. His voice was quavering.

“Roy, your name appeared in a public notice this morning. The IRS is in the process of taking your house, your cars, your furniture, your bank accounts, and everything else they can find that has your name on it.”

“Adrian, that’s crazy, there’s been some sort of a mistake.”

“Roy, this cannot be a mistake. This is happening.”

The financial reports that I was seeing showed that we still had lots of money in several bank accounts, so when Adrian told me how much we owed the IRS, I said,

“Okay, we’ll just pay it.”

Meet the Monster:

We had copies of all our tax returns along with photocopies of the checks, but our bookkeeper had never sent any of those checks to the IRS. Over a period of 5 years, our bookkeeper had systematically drained every cent from our bank accounts, leaving only the cash from those unsent IRS checks to keep the boat afloat.

The check we wrote to buy the plateau hit that boat like a torpedo.

That’s when I found out we were broke. The bookkeeper who had been with us for 5 years had been keeping 2 sets of books. One set showed the dollar amounts that should have been in our bank accounts, the other set revealed there was nothing there.

The following week

Twenty-nine years ago, Carl Sagan wrote a book called The Demon-Haunted World: Science as a Candle in the Dark (1995).

One of the observations Carl shared in that book is particularly troubling:

“One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to acknowledge, even to ourselves, that we’ve been taken. Once you give a charlatan power over you, you almost never get it back.”

Twenty-nine years later, half the nation is traumatized by an old white guy they believe will destroy America. The other half is traumatized by a different old white guy they believe will destroy America.

When did old white guys become so scary?

Why do we have these feelings of impending doom?

During the Covid crisis we lived in an unfamiliar world for more than a year, a world of continual anxiety.

Half of America was traumatized by the threat of vaccines and masks. The other half was traumatized by the people who rejected vaccines and masks. All the places that made us feel normal were closed. Restaurants and churches and schools and movie theaters and sporting events and theme parks and weddings were memories of a past life.

When our circumstances returned to normal, we, ourselves, did not. The boat was gone, but the wake remained. It is hard to swim in rough and choppy waters.

According to mental health professionals, the wake of that boat is a condition called hyper-vigilance.

Think of it as a sort of PTSD. Even now, something inside us remains crouched, ready for danger. Are you beginning to see why so many people are anxious and uncertain?

I never experienced hyper-vigilance until I was 40. When I had completed my second book, Secret Formulas of the Wizard of Ads, I began to spend countless hours revising and rearranging it. In the mornings I would eliminate a comma, and in the afternoons I would put it back again.

Ray Bard saw what was happening and spoke wisdom into my life.

He smiled and said to me these words,

“Roy, you’re not making your book any better or worse. You’re just making it slightly different. It’s time to put down the pen. What you are experiencing happens to writers who take their craft seriously, and you obviously take your writing seriously. You are a wonderful writer. You have written a great book. But now it is time to lay down the pen.”

Three weeks ago, I told that story to a close friend of mine who was trapped in a never-ending loop of revisions to a project he had been working on for more than a year. My friend is not a writer, but his project is just as big as mine, and his identity was all wrapped up in it, just as mine had been. He listened to my story of Ray Bard and the Pen and saw himself in it.

I was able to open the door of his cage, just as Ray Bard had opened the door of mine.

Whose cage door will you open today? Someone else’s, or your own?

Roy H. Williams

Bernie Madoff perpetrated the biggest Ponzi scheme in human history, and before he died in prison in 2021, he met Richard Behar face-to-face 3 times, had more than 50 phone conversations with him, and exchanged more than 300 emails. How did Bernie Madoff pull it off? Who were his accomplices? Why were his investors so gullible? And how can you make sure it never happens to you? You’ll hear the answers to these questions and others, plus a couple of recordings of phone conversations between the two men, as investigative reporter Richard Behar reveals The Real Bernie Madoff to roving reporter Rotbart on this week’s edition of MondayMorningRadio.com