I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses.

I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence.

Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th!

Listen to the full episode to hear:

• The step-by-step process of building The Startup Shop, from choosing a platform to designing digital products
• The unexpected challenges and expenses that came up and how I handled them
• How shifts in the online education space influenced my decision to launch this new business
• My launch strategy, including special promotions and discounts available during launch week

FREE Resources to Grow Your Online Business:

• Join The Startup Shop waitlist: https://www.gillianperkins.com/shop
• The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Graphic design by Emily Banks: http://emilybankscreative.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity!

Listen to the full episode to hear:

• The key differences between bookkeepers, accountants, and CFOs, and when you need each one.
• Why keeping accurate financial records is essential for your business's success.
• Practical tips for managing your business finances with confidence and clarity.
• How to build a financial team that supports the growth of your women-owned business.

FREE Resources to Grow Your Online Business:

• Learn more about Kendra: https://thefinancefemme.com/
• The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.

You’ll learn how to structure your daily 30-minute sessions, which tasks make the biggest impact, and when outsourcing might be the right move to accelerate your growth. Whether you're just starting out or looking to improve your workflow, this episode will help you stay consistent, grow your audience, and build a successful YouTube channel—even with a packed schedule.

Listen to the full episode to hear:

• How to grow your YouTube channel in just 30 minutes a day
• A step-by-step breakdown of the most impactful daily tasks
• When and how to outsource to maximize your growth
• The key elements of an effective YouTube strategy for busy creators

FREE Resources to Grow Your Online Business:

• YouTube Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.

Chelsi reached out to me for advice on how to start and grow her YouTube channel strategically and efficiently. We had such a great conversation diving into the nitty-gritty of creating high-quality video content without getting overwhelmed. I shared my best tips for simplifying the process and making sure every piece of content works hard to grow her channel.

If you’re just starting out on YouTube or looking to take your channel to the next level, this episode is packed with actionable advice to help you streamline your process and see real results.

Listen to the full episode to hear:

• Chelsi Jo’s journey to building a multi-six-figure business and why she’s adding YouTube to her strategy
• Proven strategies for creating engaging, high-quality videos efficiently
• Practical tips for optimizing your YouTube channel for growth and visibility
• How to repurpose your content across platforms for maximum impact

FREE Resources to Grow Your Online Business:

• Learn more about Chelsi Jo: https://chelsijo.co/syl

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them.

In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder.

Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals.

Listen to the full episode to hear:

• The pros and cons of different compensation models, including hourly pay, retainers, salaries, and project-based payments.
• My personal journey from solopreneur to leading a team of 10—and the lessons I learned along the way.
• Why switching to project-based payments transformed my team’s efficiency and productivity.
• Practical advice for choosing the best compensation strategy for your business, no matter its size.

FREE Resources to Grow Your Online Business:

• Check out Startup Society: http://startupsociety.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products.

We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet.

If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need.

Listen to the full episode to hear:

• How to set strategic page titles and meta descriptions that grab attention and rank higher.
• The smartest ways to use AI tools in your content creation without sacrificing authenticity.
• Actionable steps you can take today to build an SEO strategy that drives results.

FREE Resources to Grow Your Online Business:

• $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-method
• Learn more about Faith: https://faithhanan.com/
  
  

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.

We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive.

Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business.

Listen to the full episode to hear:

• Actionable advice on building lasting connections after the event is over
• Strategies for maximizing your impact and growing your business through networking
• How to effectively use business cards, lead magnets, and other tools for networking
• The importance of setting clear objectives before attending networking events

FREE Resources to Grow Your Online Business:

• CFT Workshop: https://creatorfasttrack.com/workshop-registration

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins

As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.

While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.

I’ll guide you through how to approach each step thoughtfully—focusing on creating clear, actionable strategies rather than vague resolutions that don’t stick. You’ll hear practical advice to help you stay on track, whether it’s in your personal life or your business.

So, grab a cup of coffee (or tea!) and let’s dive in!

Listen to the full episode to hear:

• How to set realistic annual goals that you’ll actually achieve.
• Practical tips for staying organized and on top of your priorities.
• The importance of establishing boundaries for a more balanced life.
• An introduction to Startup Society and how it can help you grow your business.

FREE Resources to Grow Your Online Business:

• Check out Startup Society: http://startupsociety.com/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Get your online biz started with Startup Society: https://startupsociety.com
• Learn more about Gillian: https://gillianperkins.com
• Instagram: @GillianZPerkins