Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast.

0:00 Introduction

1:53 How Elise Got Started

5:34 The Lawyer’s Edge vs. Other Coaches

8:20 The Ignite Program

12:50 How to Get Referrals

17:01 Types of Coaching Clients

18:48 Universal Law Firm Issues

24:03 Trusted Relationship Referrals

28:09 Client Experience vs. Client Service

32:21 Legal Marketing Research

34:39 Closing Thoughts

The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. It provides various professional growth programs and business development services that cater to the unique needs of its ideal clientele. The Lawyer’s Edge distills its deliverables down to several programs that teach and reinforce the soft skills lawyers need to make the transition from being solely an attorney to being a charismatic and effective business leader.

- Tom Foster of Foster Web Marketing
- Elise Holtzman of The Lawyer’s Edge

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe.

Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries.

Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs.

0:00 Introduction

2:47 How the Loebs Got Started

5:49 How Natalie Got Started

9:31 Following Your Passion

14:00 How Gordon Got Started

17:57 Loeb Leadership’s Perfect Client

20:48 What They Don’t Teach in Law School

22:42 Attracting New Clients

27:12 Coaching Process Walkthrough

32:13 Lawyer Coaching & Law Firm Coaching

36:07 Other Aspects of Coaching

37:50 Loeb Leadership’s Lawyer Clients

39:23 Succession Planning

41:53 Keeping Great Coaches

44:29 Coaching D.N.A.

46:02 What’s Unique About Working With Lawyers

47:35 Working With Loeb Leadership

51:24 Wrapping Up

Loeb Leadership seeks to build competence within their clients’ companies, not dependence on their coaching. Client success is a Loeb Leadership passion and each coach there takes pride in the results they deliver. Loeb Leadership strives to attract highly qualified coaches, facilitators and consultants across the United States and Europe–most of their team members have held executive positions and have direct experience in the very issues they help their clients solve. The company cares strongly about matching team members to clients to ensure the best fit.

- Tom Foster of Foster Web Marketing
- Natalie Loeb of Loeb Leadership
- Gordon Loeb of Loeb Leadership

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes.

0:00 Introduction

1:50 Tracy’s Accident

4:25 LinkedIn Achievements

6:16 Using LinkedIn as a Lawyer/Doctor

8:27 Story-Driven Marketing

12:56 Optimizing Your LinkedIn Profile

15:13 Importance of Referrals

18:41 Tracy’s Current Clients

21:21 Worst Mistakes to Make on LinkedIn

23:17 Maintaining Client Focus in Marketing

27:26 Content and Lead Generation

29:15 Building Relationships on LinkedIn

32:43 Lifelong LinkedIn Connection

41:02 Wrapping Up

41:58 www.TheUltimateProfileChecklist.com

Tracy’s work keeps her up to date on the latest improvements and innovations coming out of LinkedIn. She understands the platform’s value as a B2B and networking source. Her step-by-step guide and coaching sessions will teach you how to juice LinkedIn for more than you knew was possible. Discover the secrets of LinkedIn and what you may be doing wrong with your professional social media presence by getting in touch with Tracy today!

- Tom Foster of Foster Web Marketing
- Tracy Enos, LinkedIn Expert Advisor

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.