『You’re Not Lazy—You’re Scared to Death』のカバーアート

You’re Not Lazy—You’re Scared to Death

You’re Not Lazy—You’re Scared to Death

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 Dear Permission to be Powerful Reader,Killer whales kill great white sharks by flipping them upside down.This supposedly puts them in a trance long enough to suck out their liver.Farmers can do the same thing with chickens. They take a pen and draw a line outward from the beak. The chicken’s eyes are trained on the moving point. It puts them in a trance. They’re hypnotized.And they stay frozen with their neck stretched out for seconds or minutes…Long enough for the farmer to chop off the chicken’s head.You’re the Chicken. You’re the Shark.Every day, the world draws a line in front of you.Your job. Your routines. Your phone. Your fears.And just like that chicken, you stare at it, motionless.Or worse—like the great white, you’re already flipped upside down.Your power is being drained from you while you sit there, thinking you're safe.And the worst part?You don’t even know it’s happening.But here’s the thing about trance states: they can be broken.You’re not tired. You’re not unmotivated. You’re just scared sh*tless.Because if you actually tried—no excuses, no safety net—you might fail.And if you fail, you have to admit you wasted years hiding.That’s why you scroll. That’s why you procrastinate.That’s why you stare at the damn line.But here’s how you break it:Look away. Move. Act. Do anything but stay still.Stop consuming and start creating.Stop thinking and start moving.Stop waiting and start fighting for yourself.Because the truth is, no one is coming to flip you back over.No one is erasing the line for you.It’s up to you. Right now.Wake up before it’s too late.“But we humans are higher lifeforms.” You say…“We wouldn’t be so primitive to be so easily duped — would we?”I hate to break it to you…We have a multitude of cognitive glitches that distort our perception.Often, the distortion is so significant that we don’t even live in the same reality as other people.Off in our world.In this case, I’m not just talking about the many cognitive biases well documented in scientific literature.Biases like our negativity bias cause us to focus on the negative naturally.Or the recency bias makes us favor things that happened recently over things that happened further out in the past.Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs.This glitch is so massive… it allows us to hide entire aspects of our personality from ourselves.You are living a whole secret side-plot that you know almost nothing about.How do I know?I just healed this part of myself, and I’m blown away by what I’m discovering.I just spent 15 years as a freelance copywriter.In retrospect, I’m asking myself why I was stuck in this subservient role for so long.Well…Every time I thought about launching my product.Or building a real agency…I would damn-near pass out from fear.My brain would shut down.I literally could not fathom what life beyond the scope of my comfort zone would look like.But now that I can do the fathoming, I’m seeing the apparent limitations of my freelancing career.This whole time, I couldn’t see the thing staring me in the face…Because every time I tried…I’d get so triggered that I couldn’t think straight.And this is what all human beings are like.We always have a cover story.You get triggered, and you don’t see how your mind twists reality to cover up your existential terror.This is your inner child having a severe meltdown.You can’t see how you swept all those emotions under the rug and went about your day as if it never happened.You’re so paralyzed…You can’t even see that you’re paralyzed.You can’t even see a whole side of yourself that’s plain as day.So, for years… I felt comfortable playing a supporting role in other people’s lives.But any time I thought of doing my own thing.Claiming my greatness…I got triggered and stuck.But, I couldn’t see it.This severely limited my potential.But I couldn’t even detect what was happening.We always have a cover story…A rationalization…You say you’re tired, you don’t feel like it.You procrastinate.You self-sabotage.But you can’t see what’s happening.No rational human being wants to admit that the reason they’re stuck isn’t because they’re lazy, or distracted, or don’t have the time…It’s because you’re scared to f*****g DEATH.Every time I took even one step outside of my freelance copywriting comfort zone, I would have a panic attack.The fear was overwhelming.That’s what made it undetectable.It was more terrifying than I could even fathom.By at least an order of magnitude.Humans are so irrational; it’s WILD.But we can’t see it.The mind plays tricks to keep you asleep.This conspiracy runs so deep that it’s almost like saying The Matrix was a documentary.You’re walking around. The Earth seems flat.That’s because the Earth is so big…Too big to fathom.Too...

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