Ever seen a bad logo or a forgettable slogan? Oh wait—you probably haven’t, because you don’t remember them. That’s exactly the problem. A weak brand identity doesn’t stand out, connect, or stick in people’s minds.

In this episode of Your Brand, Your Backyard, Julie and Jeremy break down the key elements of a strong visual identity—from choosing the right logo, color palette, and fonts to making sure your brand is recognizable, professional, and memorable.

📌 In This Episode, You’ll Learn:
✅ The difference between running a business vs. building a brand 🚀
✅ How logos, colors, and typography impact how customers perceive you 🎨
✅ Why the Rule of Three (colors, words, design) works for brand consistency 🏆
✅ Do’s & don’ts of logo design (please, no weird, unreadable fonts 🙅‍♂️)
✅ How to use tools like Canva to create a strong, polished brand on a budget 💻

Your visual identity isn’t just about looking good—it’s about being recognizable and unforgettable. Tune in and start building a brand that people remember, trust, and love.

🎧 Listen now and give your brand the glow-up it deserves!

In this episode, we dive into how building local connections can grow your brand and establish you as a community staple. Julie and Jeremy break down the power of local partnerships, the impact of print advertising, and why ROI is more than just numbers—it's about Relationships, Opportunities, and Interactions. Discover how grassroots efforts and consistent community presence can build lasting credibility. Plus, get a simple but powerful challenge: identify two or three local partnerships to pursue today. Tune in and learn how to make your brand a true neighborhood favorite!

In this episode of Your Brand Your Backyard, hosts Julie Olsen and Jeremy Roentz discuss the significance of branding for local businesses, especially in the context of high-profile events like the Super Bowl. They explore how effective branding can create memorable customer experiences, the importance of staying competitive in a crowded market, and the need for businesses to build strong local connections. The conversation emphasizes that branding is not just about logos or advertisements, but about creating relationships and trust with customers.

Can you imagine your local business not just surviving, but thriving as the go-to brand in your community? Discover the secrets to transforming your small business into a beloved local staple with Julie Olson and Jeremy Rents. Together, we embark on a journey to unlock the potential of your brand, moving beyond mere transactions to foster genuine connections. This episode is packed with actionable strategies, from designing a memorable logo to nurturing relationships that echo throughout the neighborhood. Whether you're just starting out or looking to cement your standing in the community, we've got you covered.

Join us as we share inspiring success stories and practical tips that focus on building enduring loyalty with both locals and newcomers. We emphasize the importance of making a lasting impact, right in your own backyard. This isn't just about increasing sales—it's about enriching the community and establishing your business as a cherished institution. So grab a cup of coffee and get ready to bring your local brand to new heights, one meaningful connection at a time.

What really makes a brand? It’s more than just a logo, it’s your identity, reputation, and the way customers perceive your business. In this episode, we break down the power of brand recognition for local businesses and why trust is built through consistent outreach and multiple touch points.

We’ll share real-world examples, including an HVAC company that proves why branding matters—because when a heater breaks, customers call the name they remember. Plus, we’ll give you actionable steps to define what makes your business unique and how to connect with your ideal audience.

Whether you're just starting or looking to strengthen your brand, this episode is packed with insights to help your business stand out and stay top of mind. Tune in now!