• Your Digital Marketing Coach with Neal Schaffer

  • 著者： Neal Schaffer
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Your Digital Marketing Coach with Neal Schaffer

著者： Neal Schaffer
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  • サマリー

  • As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
    © 2024 Windmills Marketing DBA PDCA Social
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  • The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt

    The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt
    2024/09/03

    Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable.

    We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s targeting capabilities fell short. Dive into the innovative strategies that propelled this B2B product forward in a rapidly evolving digital landscape, emphasizing real-time collaboration and productivity for remote teams.

    This episode also delves into the mechanics of influencer marketing success. We dissect the role of performance-based payment structures, the challenges of multi-device attribution, and the synergy between brand and performance marketing. Learn how specific user targeting, like SMB owners and remote work executives, can significantly boost your campaigns. We wrap up with expert advice on scaling influencer strategies, leveraging AI for SEO, and the importance of finding the right creators whose content aligns with your brand’s vibe.

    Don’t miss this chance to elevate your digital marketing game!

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    1 時間 1 分
  • Digital Marketing Blueprint for Online Entrepreneurs

    Digital Marketing Blueprint for Online Entrepreneurs
    2024/08/30

    Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundamental steps to effectively leverage digital marketing, including the importance of having a solid product, creating and repurposing content, building an email list, and utilizing SEO and social media strategies. Tune in to learn how to build a core platform, develop a warm audience, and explore the potential of podcasting and video content to elevate your digital presence.

    Whether you're a seasoned entrepreneur or just starting your journey, this episode is packed with actionable advice you won't want to miss!

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    20 分
  • Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau

    Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau
    2024/08/23

    In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging communities, and driving fundraising efforts through digital channels. Our conversation highlights the universal applicability of these strategies, making this episode a must-listen for both nonprofit and for-profit professionals.

    Embrace the power of authentic storytelling and innovation in a post-pandemic world that values raw, unscripted content. Learn from companies like Candid and initiatives like the Malala Fund’s Assembly, and discover the art of leveraging email for meaningful two-way communication. We also tackle the challenges of transitioning to short-form video content and utilizing AI responsibly, ensuring your digital initiatives are not just effective but also credible and trustworthy. Join us for an episode packed with actionable insights and real-world examples that can elevate your digital marketing strategy to new heights.

    Guest Links

    • Connect with Nicholas on LinkedIn
    • Buy Engage with Impact on Amazon
    • Visit Nicholas' Website

    Learn More:

    • Join My Digital First Mastermind: https://nealschaffer.com/membership/
    • Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
    • Download My Free Ebooks Here: https://nealschaffer.com/freebies/
    • Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
    • All My Podcast Show Notes: https://podcast.nealschaffer.com
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    57 分

あらすじ・解説

As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
© 2024 Windmills Marketing DBA PDCA Social
マネジメント リーダーシップ マーケティング 経済学
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