Send us a text

We dismantle the persistent myth that sustainable fashion can't be stylish, exploring how caring for the planet and having amazing personal style can actually enhance each other in surprising ways.

• Greenwashing in fashion uses vague claims like "eco-friendly" or "natural" without substantive changes to production methods
• Today's ethical fashion brands prioritize transparency, fair labor treatment, and better materials as core business values
• Eco-conscious consumers are becoming increasingly well-informed, researching materials and production processes before making purchases
• Fashion's environmental impact is massive, with carbon emissions potentially higher than international flights and shipping combined
• Building a sustainable wardrobe focuses on versatile, high-quality pieces made from materials like organic cotton, Tencel, and recycled fabrics
• Practical sustainability approaches include curating capsule wardrobes, thrifting, and supporting local artisans
• Fashion activism through conversations, social media, and community events helps reshape narratives and expose greenwashing

We encourage you to make just one sustainable swap this month—choosing organic cotton or trying a thrift store find—and imagine the collective statement that would make. Keep exploring this world of eco-chic fashion and reflecting on your own habits.