In this special episode of Because it Matters, live from the architects connect 2025, we explore the world of sports and entertainment venue design with our Guest Caroline Mills, Principal at Populus. Specializing in creating safe, welcoming spaces for large crowds, Caroline shares how trust and thoughtful design come together to transform stadium experiences. From replacing prison-like turnstiles with more inviting access points to designing high-quality facilities that foster respect among fans, Caroline reveals the subtle but powerful ways architecture shapes behavior and safety. She explains how historic events like Hillsborough Disaster reshaped stadium design in the UK and how innovations like safe standing areas reflect renewed trust between fans and venues. Together, we discuss the complex collaboration with clients, security, and authorities that makes these venues both secure and enjoyable. Caroline also shares insights on adapting design approaches internationally and how unexpected challenges have driven creative security solutions, blending protection with fan pride. Join us for an inside look at how Populus is redefining sports and entertainment venues — creating environments that are as safe as they are inspiring. Whether you’re a sports fan, architect, or event professional, this episode offers a fascinating glimpse behind the scenes of world-class venue design.
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