Ready to transform your Go-To-Market strategy and drive sustainable growth? We discuss actionable insights for boosting GTM efficiency and securing customer retention for B2B software and service companies under $50 million in revenue. We'll break down David Spitz's critical observations on the decline in sales and marketing productivity and provide you with incremental steps to enhance your buyer's journey. You'll learn the significance of clearly articulating your value and of starting small with solutions tailored to various stages of customer engagement. We’ll discuss the complexities of managing customer acquisition through partnerships, the potential conflicts this brings, and the strategic decisions around growth versus retention. From understanding the pressures of demonstrating growth for future funding rounds to the pitfalls of high churn rates, this episode equips revenue leaders with the knowledge to sustainable business growth.

How can small B2B software and service companies overcome the growing trend of 'no decision' outcomes? Join us to find out why traditional go-to-market strategies are struggling to keep up and how incremental improvements can lead to significant growth. Our conversation highlights how educating buyers—not just selling to them—can guide them toward the most suitable solutions, ultimately ensuring a smoother sales journey.

Is your B2B tech company struggling to make sense of today's chaotic market landscape? Discover the secrets to economic uncertainty in our latest GTM Pro Podcast episode. We promise you'll gain actionable insights on getting through the saturated software market, understanding buyer cynicism, and leveraging capital efficiency. We'll also dissect the reasons behind the decline of predictable revenue models and explore why traditional marketing strategies like paid ads and SEO are losing their edge. Uncover the complexities of modern marketing as we discuss the escalating costs and diminishing returns of digital advertising.
Don't miss out on this comprehensive guide to planning for 2025 and beyond.

Gia from Forget the Funnel joins us to unpack her transformative journey from traditional digital marketing to pioneering customer-led growth in the SaaS world.
Struggling with customer research? This episode breaks down common challenges and misconceptions, emphasizing the understanding of ideal customers before diving into feedback and win-loss analysis. Gia advocates for the Jobs to be Done (JTBD) framework to uncover deep customer insights efficiently. We explore why companies often hit roadblocks despite knowing the value of customer research, offering practical solutions like bringing in third-party experts to overcome initial biases and kickstart impactful research efforts.

Forget The Funnel - Amazon
Gia on LI

Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference.

Delve into techniques like:
-The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively
-Leveraging B2C strategies for B2B success, emphasizing on understanding and mirroring customer language and emotions.
- Why prioritizing key benefits that solve real problems can turn a product pitch from mundane to magnetic.
-Focusing on a single, potent value proposition. Explore the challenges and triumphs of narrowing down multiple selling points to one irresistible message.

Through clear, honest communication, build the trust and confidence needed to make your B2B marketing truly stand out.

Emma's LinkedIn
Pre-order Emma's Book

Learn how to build resilient GTM sales strategies with our special guest, Jen Allen-Knuth. Discover how understanding your customer's world and addressing their problems, rather than showcasing solutions, can revolutionize your sales approach. Jen's experiences highlight the power of delivering a compelling sales experience without relying on product demos, making this episode a must-listen for revenue leaders at B2B software and services companies.

In this episode we explore:

• The two pivotal moments that transformed Jen's approach: the realization that 53% of B2B purchasing decisions are influenced by the sales experience and the importance of focusing on customers' worlds during initial calls.
• The need of customer-centric training for new sales reps, ensuring they grasp the buyer's environment and status quo options before pitching solutions.
• Specificity and relevance in sales messaging.
• Integrating content creation with sales strategies to create a robust go-to-market engine.
• The bridge to the gap between sales and marketing, ensuring alignment and fostering better performance.

Jen Allen-Knuth's LinkedIn
DemandJen

How do you transform a rough patch in your life into an inspiring and thriving career? Join us in this episode as we sit down with Brendan Hufford, a former high school teacher who conquered personal and professional hurdles to become a leading authority in content, SEO, and marketing. Now the founder of Growth Sprints, Brendan discusses how his multifaceted background has shaped his innovative approach to marketing, offering invaluable lessons for revenue leaders in the B2B software and services sector. Don't miss out on Brendan's remarkable journey and the wealth of knowledge he brings to the table.

Our Favorite Brendan's Posts:

• "Marketing math" is weird.
• We think that because we can *see* the marketing, we know how other companies get customers, but…
• This, my friends. THIS is the difference. 4 words...
• Most repurposed content doesn’t work for one simple reason…

Brendan's LI

We are SO excited to present our latest gtmPRO series

🥁 🥁 🥁 🥁 🥁

"Content August" with THE ultimate special guests who preach the buyer led growth language 🙌

This episode will give you a sneak peak on our starring guests:

• Mary Keough (OUT NOW!!) - Where Product and Content Marketers meet
• Georgiana Laudi - Co-Founder and CEO of Forget The Funnel
• Brendan Hufford - Founder of Growth Sprints
• Jen Allen-Knuth - also known as DemandJen
• Emma Stratton - Founder of Punchy | Positioning & Messaging

Make sure you don't miss out!

Hosts: Gary Schwake, Andy Monahan and Tiana Quiroga