In this high-impact episode of The Social Edge, hosts Georgia and Isho tackle one of 2025’s hottest debates: Are digital creators or brands leading the charge in the ever-evolving social landscape?

They break down the real differences and emerging overlaps between two online powerhouses, personal brands built on influence and trust, and businesses focused on conversion and scalability. Discover what happens when creators adopt business tactics, and brands tap into creator-style authenticity.

In this episode, you’ll learn:

• Why creators dominate attention and engagement—and how brands can leverage creator-led strategies
• How trust, storytelling, and community-building drive sales (even without a massive following)
• The winning playbook behind Alex and Leila Hormozi, Steven Bartlett, and Diary of a CEO
• Actionable ways to humanize your brand—no face reveal required
• The rise of personality-driven marketing, micro-influencers, and the power of “building in public”
• Why follower count is less important than conversion, retention, and real impact in 2025

Whether you’re a solo creator, a business owner, or somewhere in between, this episode gives you the clarity and confidence to blend influence with strategy—and win online your way.

Because in 2025, the real winners are those who master both worlds.

#TheSocialEdgePodcast #CreatorEconomy #BrandBuilding #DigitalTrust #Storytelling2025 #CommunityFirst #MicroInfluencers #BuildInPublic #AuthenticMarketing #ConversionStrategy

In this premiere episode of The Social Edge, hosts Georgia and Isho break down the myth of “flawless feeds” and get real about what authenticity means in our digital landscape. We’re cutting through the filters and calling out the curated chaos. From “get ready with me” lives to perfectly messy morning routines, we’re asking: is anything on social media truly real anymore?

We dive into:
- The fine line between being relatable and being curated.
- Why authenticity doesn’t require oversharing (and how to stay true while keeping boundaries).
- How brands can show up with heart (even without a face).
- And why your messy, in-progress self might just be your superpower.

Because in a world where everything is edited, showing up as yourself might be the boldest move you can make.

#Authenticity2025 #CreatorEconomy #DigitalWellness #BrandTransparency #ViralContent #ParentingOnline #CommunityBuilding #TheSocialEdgePodcast