with Purna Virji | The Untold Truth About Building Brand Affinity in B2B Marketing
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with Purna Virji | The Untold Truth About Building Brand Affinity in B2B Marketing
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Join host Lauren Teague as she chats with Purna Virji, a best-selling author and principal content solutions consultant at LinkedIn. Dive into the key strategies for building brand affinity in B2B marketing through the power of storytelling and responsible content creation.
Lauren and Purna explore how B2B marketers can shift from rational, bottom-funnel tactics to creating engaging, emotional content that fosters loyalty. Purna shares her journey from business and finance to journalism, leading to her LinkedIn role. She spearheads the "Innovate with LinkedIn" global education program, driving impactful, customer-focused content.
Learn from examples like SparkToro and Microsoft on leveraging personality in corporate marketing. Discover practical insights on:
Repurposing content for consistent results
Utilizing LinkedIn’s publication methods
Integrating AI to enhance, not replace, human-centric content
Whether a veteran or new marketer, tune in for actionable tips and inspiring anecdotes to elevate your B2B marketing and thought leadership strategies.