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The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Karen Phelan is sorry. She really is. She tried to do business by the numbers-the management consultant way- developing measures, optimizing processes, and quantifying performance. The only problem is that businesses are run by people. And people can't be plugged into formulas or summed up in scorecards.

By the winner of the 1988 Nobel Prize in Economics, an essential and paradigm-altering framework for understanding economic development - for both rich and poor - in the 21st century. Freedom, Sen argues, is both the end and most efficient means of sustaining economic life and the key to securing the general welfare of the world's entire population. Releasing the idea of individual freedom from association with any particular historical, intellectual, political, or religious tradition, Sen clearly demonstrates its current applicability and possibilities.

The pressures on organizations to change will only increase over the next decades. Yet the methods managers have used to strengthen their companies—total quality management, reengineering, right sizing, restructuring, cultural change, and turnarounds—routinely fall short. In Leading Change, Kotter identifies an eight-step process that every company must go through to achieve its goal, and shows where and how people—good people—often derail.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

10 years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.

Nearly half of all mergers and acquisitions involve private equity, but the world of PE can confuse even lifelong business professionals. For years, the #1 bestselling book The Private Equity Playbook has helped countless entrepreneurs, leaders, and CEOs like you successfully navigate the PE playing field. But much has changed since the book was released at the start of 2019. Adam Coffey knows the rapidly evolving PE game isn’t won with outdated tactics.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In this vibrant and eye-opening book, economist and broadcaster Dharshini David follows the course of an average day to reveal the green changes that are already taking place in every aspect of our world. Exploring industries such as energy, food, fashion, technology, manufacturing and finance, she asks what is happening, how quickly, who is driving it all and what it means for us.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

In 1969, the Abbate family purchased their first McDonald's franchise, setting the stage for a journey filled with challenges, triumphs, and profound insights into employee empowerment, leadership, and the power of vocation. Drawing from decades of experience leading thousands of employees, Abbate delves into the pressing issues facing today’s organizations, from employee disengagement and mental health to massive cultural shifts. With unwavering optimism, he proposes a new approach grounded in the timeless virtues of beauty, truth, and goodness.

Tanto en las finanzas personales como en las de negocio, si no te puedes imaginar que sea posible ganar 10 veces más que tu ingreso actual, entonces ya te has puesto en tu cabeza un límite financiero. Si no puedes imaginarte que eres capaz de conseguir un ascenso, entonces ya has creado en tu cabeza un límite para tu crecimiento personal y profesional. Y podemos continuar.

Descubre cómo piensan las mejores inversores del mundo. El autor bestseller número uno del New York Times,Tony Robbins, pone fin con este libro a su trilogía sobre la libertad financiera, y lo hace con una guía práctica para desvelar el poder de las inversiones alternativas. Junto al renombrado inversor Christopher Zook, Robbins ha entrevistado a más de una docena de los mayores líderes inversores globales. Sus cuatro décadas de actividad como estratega personal y empresarial le han granjeado la confianza de muchas de las mentes financieras más brillantes y exitosas del mundo.

¿Cuáles son las razones que mueven a muchos profesionales a ser emprendedores? ¿Es tener la posibilidad de organizar libremente su horario y compaginarlo con otras actividades? ¿Ser su propio jefe? ¿Poder llevar a la práctica todas las iniciativas que desee sin necesidad de esperar a que diferentes personas den su visto bueno? ¿Tener la posibilidad de alcanzar ingresos muy superiores a los propios de un empleo por cuenta ajena?

As a kid, Elon became so lost in his daydreams that even his parents were worried he wasn't in the right frame of mind. However, Elon knew that one day his dreams would come true. In January 2021, Tesla Owners of Silicon Valley tweeted, @elonmusk is now the richest person in the world at $190 billion. The CEO of Tesla responded to this with the following tweet: How strange and Well, back to work...

「酒蔵」で地域を再生したい――元・野村証券マンが北海道の過疎のまちで挑んだ地域創生物語

In 1988 Forbes magazine hailed Chuck Feeney as the 23rd richest American alive. No one knew until then that he was extremely wealthy. Or was he? Born during the Depression in Elizabeth, New Jersey, Feeney had made a fortune as co-founder of Duty Free Shoppers, the world's largest duty-free retail chain. How he did it is one of the great untold retail stories of modern times. The greater untold story is that Feeney had in fact given away his fortune, in its totality, to endow Atlantic Philanthropies - one of the most generous and secretive philanthropic funds in the world.

Get ready to unlock the secrets of the Pokemon TCG market and discover how to turn your passion for Pokemon into a lucrative career! 'How to Buy and Sell Pokemon Cards for a Profit' is the ultimate guide to maximizing your profits and becoming a successful collector and dealer in the Pokemon TCG world. With a comprehensive examination of buying and selling strategies, market trends, and the skills and qualities necessary for success, this book is an indispensable resource for anyone looking to take their Pokemon hobby to the next level.

Dall'autore di Padre ricco, Padre povero, il libro di finanza personale più letto di tutti i tempi! Robert T. Kiyosaki, imprenditore e investitore, offre uno sguardo approfondito su cosa significa essere un imprenditore e un lavoratore autonomo. Se anche voi avete un lavoro regolare, come la maggior parte delle persone che vi circondano, vi lamentate almeno una volta al giorno di quanto siate stanchi di tutto: di dover lavorare ogni giorno, di dipendere dal vostro stipendio, di non avere la libertà di scegliere i vostri orari o i giorni di vacanza, di essere stanchi dei vostri colleghi o della routine lavorativa in generale.

In this groundbreaking book, celebrated economic historian Joel Mokyr argues that a culture of growth specific to early modern Europe and the European Enlightenment laid the foundations for the scientific advances and pioneering inventions that would instigate explosive technological and economic development.