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2011年1月facebookページをたった一人で開設し、わずか8カ月でファン数8000人以上、新規商談月5件以上を達成できたのはなぜなのか? facebook活用で急成長を遂げたベンチャー企業代表が自らの体験や他の中小企業/個人経営者の事例を紐解き、“パーソナルブランディング”成功への秘訣を語る。

Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, number-one New York Times best-selling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people - whether as wife, mother, daughter, or employee....

経営コンサルタントとして、仕事がうまくいかずにもがき苦しんでいた著者が、禅と出会い、2000社を経営指導する中で、ぶれない経営、勝ち続ける経営の極意を明かす。愚直に、地道に、徹底的に、毛穴から染み込むまで繰り返し読み込み、行動し続け、坐り続けること。昨日は終わった、明日はまだ来ない。いま・ここ、Here&Nowである。自分の70兆の細胞が沸騰し、すべてのモノ・コトからバックアップされる無我夢中の状態を、毎日、いまこの瞬間に発揮することができれば、無限の可能性が広がる。どんな想いも、どんな夢も叶う。経営者はもとより、自分の人生を輝かせたい、自分の心に火をつけたい、最高の感動を味わいたいと思う人は、必携の書である。(C)株式会社AIR

In this easy-to-listen-to yet wisdom-rich manual, Robin S. Sharma offers 101 simple solutions to life's most complex problems, ranging from a little-known method for beating stress and worry to a powerful way to enjoy the journey while you create a legacy that lasts.

Every day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable or to dare greatly. Based on 12 years of pioneering research, Dr. Brené Brown dispels the cultural myth that vulnerability is weakness and argues that it is, in truth, our most accurate measure of courage. Brown explains how vulnerability is both the core of difficult emotions like fear, grief, and disappointment, and the birthplace of love, belonging, joy, empathy, innovation, and creativity.

In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively listenable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies - neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist.

Think and Grow Rich is considered by many to be the number one motivational and inspirational classic for those who want to attain financial freedom and independence by learning from numerous important historical business leaders. In 1908, industrialist Andrew Carnegie commissioned Hill to interview hundreds of successful men and women, in an effort to prove his theory that success could be distilled down to a clear-cut formula.

When Bo Seo was 8 years old, he and his family migrated from Korea to Australia. At the time, he did not speak English, and, unsurprisingly, struggled at school. But, then, in fifth grade, something happened to change his life: he discovered competitive debate. Immediately, he was hooked. It turned out, perhaps counterintuitively, that debating was the perfect activity for someone shy and unsure of himself. It became a way for Bo not only to find his voice, but to excel socially and academically. And he’s not the only one.

For more than two decades, legendary trainer Tim Grover has taken the greats - Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life - and made them greater. Now, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

僕はフリーランスになる直前まで、会社を休職していました。実は会社を2度辞めようとしたのですが、引き留められてずるずると在職する羽目になりました。

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

World renowned psychologist and internationally bestselling author Edith Eger’s powerful New York Times bestselling book The Choice told the story of her survival in the concentration camps, her escape, healing, and journey to freedom. Eger’s second book, The Gift, expands on her message of healing and provides a hands-on guide that gently encourages listeners to change the thoughts and behaviors that may be keeping them imprisoned in the past.

There are thousands of books about thinking. But there are very few books that provide clear how-to information that can actually help you think better. Think Better is about productive thinking - why it's important, how it works, and how to use it at work, at home, and at play. Productive thinking is a game changer - a practical, easy-to-learn, repeatable process that helps people understand more clearly, think more creatively, and plan more effectively.

David Portney teaches you how to ace difficult job interviews.

In Mastery, Robert Greene's fifth book, he mines the biographies of great historical figures for clues about gaining control over our own lives and destinies. Picking up where The 48 Laws of Power left off, Greene culls years of research and original interviews to blend historical anecdote and psychological insight, distilling the universal ingredients of the world's masters.

No one knows leadership like Jack Welch, former chairman and CEO of General Electric. Along with his wife and best-selling co-author, Suzy Welch, he explores with Daniel Goleman what it means to be a great leader, and what elements must be present for any leader to be successful. Key elements of emotional intelligence, from self-awareness to the ability to instill core values in a team, are part of that success.