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What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

We see notebooks everywhere we go. But where did this simple invention come from? How did they revolutionise our lives, and why are they such powerful tools for creativity? And how can using a notebook help you change the way you think? In this wide-ranging story, Roland Allen reveals all the answers. Ranging from the bustling markets of medieval Florence to the quiet studies of our greatest thinkers, he follows a trail of dazzling ideas, revealing how the notebook became our most dependable and versatile tool for creative thinking.

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Syd Field's books on the essential structure of emotionally satisfying screenplays have ignited lucrative careers in film and television since 1979. In this revised edition of his premiere guide, the underpinnings of successful onscreen narratives are revealed in clear and encouraging language that will remain wise and practical as long as audiences watch stories unfold visually—from hand-held devices to IMAX to virtual reality . . . and whatever comes next.

What would it mean for your studies or career to be able to read freely in English? How about understanding more vocabulary? These short stories in English for beginners are designed to improve your English quickly and easily.

A guide for adults to expand their vocabulary through a range of activities and and exercises to increase familiarity with more challenging but useful words. Examples of the level of words included are laconic, elated, divulge, bellicose, despondent, jeopardize and opulent. This audio course will broaden your vocabulary by over a hundred words and deepen your understanding of words that you already know. Vocabulary is approached in multiple ways to build a firm understanding.

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

In Zen in the Art of Writing, Ray Bradbury’s love for his craft shines. With signature wisdom, wit, and verve, Bradbury delves into his prolific writing career, exploring the creation of countless stories, novels, plays, movies, and more that have stood the test of time. Written over a thirty-year period, these inspirational essays insist that there is a “deep well of explosive self-revelation” in all of us waiting to be released through the process of writing.

The Writing Revolution (TWR) provides a clear method of instruction that you can use no matter what subject or grade level you teach. The model, also known as The Hochman Method, has demonstrated, over and over, that it can turn weak writers into strong communicators by focusing on specific techniques that match their needs and by providing them with targeted feedback. Insurmountable as the challenges faced by many students may seem, TWR can make a dramatic difference.

England and Scotland in the 1500s. Two famous queens: Mary, the Catholic Queen of Scots, and Elizabeth I, the Protestant Queen of England. It was an exciting and a dangerous time to be alive - and to be a queen. Mary was Queen of Scotland when she was one week old. At 16, she was also Queen of France. She was tall and beautiful, with red-gold hair. Many men loved her and died for her. But she also had many enemies - men who said: "The death of Mary is the life of Elizabeth."

Literary Theory for Robots reveals the hidden history of modern machine intelligence, taking listeners on a spellbinding journey from medieval Arabic philosophy to visions of a universal language, past Hollywood fiction factories, and missile defense systems trained on Russian folktales. In this provocative reflection on the shared pasts of literature and computer science, former Microsoft engineer and professor of comparative literature Dennis Yi Tenen provides crucial context for recent developments in AI, which holds important lessons for the future of humans living with smart technology.

Two writers show you how to turn a worthy sentence into a memorable one. Starting where The Elements of Style leaves off, Good Writing can improve your book, your essay, your memo, your blog post, speech, or script. These essential rules for persuasive language work on any type of writing, and anyone can learn them quickly.

Rhyme and Reason takes you from a medieval accountant (called Chaucer) trying to entertain his lord, past a doomed love affair in the Tower of London, through adoring sonnets and notebooks filled with dirty poems, through Byromania and the Victorian hearth, understanding why people simply enjoyed poetry. From the poems of housemaids to the rhymes of kings it's the history of Britain through the poems that people read, recited and loved.

In the age of click-and-go reading, why do students need to know information when they can just look things up? Bestselling author Kelly Gallagher argues that to think critically, it’s imperative that we teach kids stuff. Lots of it. Why? Because students who know more are able to read more, and read better.

Libera el poder de tus habilidades sociales y de comunicación en solo unas semanas, incluso si llevas años lidiando con la ansiedad social.¿Te cuesta desenvolverte en situaciones sociales y sientes que no encajas?¿Alguna vez has deseado tener la fórmula mágica para dominar la conversación casual y crear conexiones con facilidad? Imagina poder expresar tus ideas con claridad y confianza, en cualquier momento y con cualquier persona.¿Qué pasaría si te dijera que eso no es un sueño lejano, sino una realidad completamente alcanzable?

Once upon a time there was a novel that opened at a normal house in a typical street in England. Arthur Dent awoke to discover it was about to be demolished to make way for a new village by-pass. The Hitch Hiker’s Guide to the Galaxy began. Once upon a time another novel opened at another normal house in a typical street in England. 4, Privet Drive, home of Mr and Mrs Dursley. The infant Harry Potter was about to be deposited on their doorstep.

The One-Hour Author empowers busy professionals to write, publish, and launch a book that builds their brand—without sacrificing their well-being. Start your journey today and see how one hour a week can turn your dream into a reality.

In this must-listen audiobook, Australia’s leading book mentor Natasa Denman shares the proven tips and strategies that will set you up for your book writing success. Natasa has helped hundreds of people just like you, from all around the world, go from uncertain, fearful and confused, to published authors.

Ready to swap the 9-to-5 grind for a writing career you control? The Freelancer’s Playbook hands you a proven, step-by-step system for turning words into a predictable income—without the guess-work, overwhelm, or feast-or-famine cycle.

While both nonfiction and fiction genres have their own challenges and complexities, there are several key reasons why many individuals may find writing nonfiction to be easier than writing fiction. Nonfiction offers opportunities for personal and professional growth while contributing significantly to the dissemination of knowledge and the improvement of shared comprehension. Whether aiming to educate, motivate, or provoke thought and stimulate reaction, a nonfiction author leaves a lasting impression on both readers and society.