検索キーワード： 単語・言語・文法

Glued to their screens for news alerts, financial traders must quickly decipher which ones are most reliable in order to make effective trading decisions. Journalists know that the headlines they craft must instantly grab the attention of a trader. This book focuses on the relatively unknown "Headlines" desk in newswire services, where journalists type breaking news for subscribers and the public. Drawing on their experiences as former Bloomberg headline writers, Chandran and Lyte reveal the processes of these teams that deftly link the two sides of news: information and interpretation.

"Give me the money," says the robber to the Los Angeles security guard. The guard looks at the gun and hands over the money. The robber has long blond hair and rides a motorcycle - and a girl with long blond hair arrives at Kenny’s motel - on a motorcycle. Is she the robber?

In 1906, without studying navigation, Jack London, his wife Charmian, and a small crew sail to the South Pacific, hoping not to get lost. His adventures and misadventures at sea led him through native uprisings, The Doldrums, and the then unknown sport of surfing. This first person narrative, in its first recording as an audiobook, combines London’s spirit of adventure with his wonderful sense of humor.

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy. Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

Dewey's Nine Lives offers nine funny, inspiring, and heartwarming stories about cats - all told from the perspective of "Dewey's Mom", librarian Vicki Myron. The amazing felines in this audiobook include Dewey, of course, whose further never-before-told adventures are shared, and several others Vicki found out about when their owners reached out to her.

Come utilizzare la scrittura creativo-persuasiva per emergere sul web, comunicando in modo efficace ed empatico. "Professionista capace di scrivere in modo persuasivo, aumentando interesse e vendite grazie a tecniche di Neuromarketing, Storytelling e Marketing a risposta diretta: una delle professioni più ricercate e pagate in assoluto sul mercato."

Una guida pratica per utilizzare al meglio le strategie del Growth Hacking per le tue attività di Copywriting. Il Growth Hacking Copywriting è una disciplina emergente che utilizza i concetti e gli strumenti del Growth Hacking per il Copywriting. Utilizzare il Growth Hacking Copywriting significa quindi scrivere testi e adattarli al web sfruttando le strategie di marketing digitale e gli strumenti più innovativi per far crescere il più velocemente possibile un'impresa grazie all'acquisizione e al coinvolgimento di un maggior numero di clienti.

We all know eloquence when we hear it. But what exactly is it? And how might we gain more of it for ourselves? This entertaining and, yes, eloquent audiobook illuminates the power of language from a linguistic point of view and provides fascinating insights into the way we use words. David Crystal, a world-renowned expert on the history and usage of the English language, probes the intricate workings of eloquence in this lively analysis. Crystal focuses on the here and now of eloquent speaking - from pitch, pace, and prosody to jokes, appropriateness, and how to wield a microphone.

Following the Supreme Court ruling in 1954 striking down the "separate but equal" doctrine, a decade and a half of civil turbulence existed. Civil rights activists used nonviolent protest and civil disobedience to bring about change. This product tells a part of that historic time with speeches from many of those attempting to achieve racial equality.

Following World War II, through the 1990s, there existed a sense of mutual distrust between the United States and the Soviet Union. The hostile environment included American fears of a Russian plan to control the world and the USSR's resentment over US intervention in foreign countries. The Cold War includes such speeches as JFK's address to the nation on the arms buildup in Cuba and commending West Berliners on their dedication to democracy.

In today's increasingly interconnected and digital world, the ability to have meaningful conversations with others is more important than ever. Whether you are looking to make new friends, build professional relationships, or simply connect with people from different walks of life, having the skills to converse with anyone, anywhere is essential. In this audiobook, you will learn how to master talking to anyone with ease and confidence. Learn different tips on how to make conversations in different situations.

Mystery Writers of America (MWA) is known for providing unparalleled resources on the craft, art, and business of storytelling, helping writers of all levels improve their skills for nearly a century. Now, this new handbook helps authors navigate the ever-shifting publishing landscape - from pacing, plotting, the business side of publishing, to the current demand for diversity and inclusivity across all genres, and more.

In his essential writing guide, This Year You Write Your Novel, Walter Mosley supplied aspiring writers with the basic tools to write a novel in one year. In this complementary follow up, Mosley guides the writer through the elements of not just any fiction writing, but the kind of writing that transcends convention and truly stands out. How does one approach the genius of writers like Melville, Dickens, or Twain? In Elements of Fiction, Walter Mosley contemplates the answer.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

What makes the German language interesting and fun is the fact that it's a colorful language. For example, Germans are fond of forming long words, such as rindfleischetikettierunguberwachungsaufgabenubertragungsgesetz, which means "the delegation of the law"; and rechtschutzversicherungsgesellschaften, which means "legal protection of companies".

Penguin presents the unabridged, downloadable audiobook edition of Landmarks, a fascinating exploration of the relationship between language and landscapes by Robert Macfarlane, read by Roy McMillan. Words are grained into our landscapes, and landscapes are grained into our words. Landmarks is about the power of language to shape our sense of place.

Aprende inglés divirtiéndote a través de los diferentes mundos que Katie y Alex nos presentan a través del abecedario. En cada letra nos encontramos con un mundo mágico de palabras, sencillas explicaciones y divertidas actividades para los peques y para toda la familia.

Reginald, published in 1904, was the first of Saki's collections of short stories. The eponymous Reginald is an effete, cynical young man-about-town whose character is a vehicle for Saki's delicious biting wit satirizing Edwardian high society.

When you think of unforgettable characters from books you’ve read, who comes to mind? James Bond, Harry Potter, Scarlett O’Hara, Elizabeth Bennett, Atticus Finch, Sherlock Holmes? These are just some of the most iconic characters in fiction. They are so memorable that even decades or centuries later, they still captivate our imagination. But what exactly is it about them that keeps generations so invested in them? Writers apply certain rules and tricks with their characters to make their stories shine. With this guide, you’ll find out exactly what they are.

This comprehensive toolkit is packed with everything you need to bring your murder mystery to life. From start to finish, we guide you through the crime writing process with easy-to-follow prompts, tips, and techniques. Simply follow along with the story you are building as we take you through a novel outline template.