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The fundamental goal of any company is to increase the value of the business for shareholders. Whether you want to get a great response to a newspaper or magazine ad, a direct sales letter or a website, you need to be clear about the following basic fact: "What is it that makes your business stand out?" An important and frequently used marketing communication tool is the sales letter. It can build your customer base and increase your sales.

Pursuit of knowledge, beauty, and human perception through harmonious balance between intellectual development (light) and moral refinement (sweetness)

In 1967, by accident, Melba Tolliver was the first Black American to anchor network news. Going on to report and anchor for WABC-TV Eyewitness News, WNBC, and News 12 Long Island, Tolliver became known for her human-interest stories starring everyday people—but she also covered celebrities, musicians and politicians, from Stevie Wonder to Robert Kennedy. Packed with telling detail, Accidental Anchorwoman fills in the backstory of a life that has deeply influenced modern journalism.

In a joyful journey through a year of weird words and fantastic phrases, one of the nation's favourite wordsmiths takes a tour of the British Isles and all its vernacular idiosyncrasies, as well as reflecting on the joys of English, in a delightful book for anyone who loves language - whether following its rules or breaking them!

Do you have a story or message you MUST tell … but you don’t feel confident you know how to write a book? In this brief, practical guide, decades-experienced writer and editor Carlene Hill Byron gives you the pro tips you need to write your book successfully. You’ll learn writing and organizing tactics that will work for your specific learning style, instead of being presented a “one size fits all” approach that would constrain you.

Mit dem Schreibenlernen steht Ihr Nachwuchs auf Kriegsfuß? Die Stiftführung ist unruhig und das Schriftbild gehört eher in die Kategorie "Kritzelkunst"? Oder möchten Sie einfach von Anfang an den Grundstein für einen mühelosen und gelungenen Schrifterwerb legen? Dann ist dieser praktische Ratgeber Ihr perfekter Begleiter auf dem Weg zu schön geschwungener Buchstaben-Kunst.

Whether you're in need of funding for infrastructure or programs in the areas of health, recreation, education, arts and culture, or anything else, The Grant Writing and Funding Coach gives you tried and tested methods for working with funders and partners to reach your goals.

A great script is only as good as the effort you put into your career, but there is little information for the aspiring screenwriter about how to break in. Even those who study TV or film in college are taught to simply “get a production assistant job.” But then what? Anton Schettini provides a rare insider’s glimpse of the modern-day network and streaming TV writers’ room. Here, you will find practical advice, career path strategies, and first-hand accounts for how to establish your network, grow within it, and acquire the necessary tools to become a TV writer.

100 anni fa nasceva James Baldwin, un immenso scrittore americano. Nero e omosessuale, ha raccontato la lotta per i diritti civili come pochissim_ altr_ negli USA e fa parte di un pantheon ideale cha va da Rosa Parks ad Angela Davis, da Martin Luther King a Malcom X. In occasione del centenario della nascita di quest’autore ancora troppo poco conosciuto in Italia e molto amato all’estero e da chi lavora nel settore editoriale, Nel nome di James è il podcast dove sette importanti intellettuali italian* lo raccontano da diverse prospettive.

In one of her escapades as a reporter for Joseph Pulitzer's New York World, the renowned Nellie Bly feigned insanity in 1889 and slipped, undercover, behind the grim walls of Blackwell's Island mental asylum. She emerged ten days later with a vivid tale about life in a madhouse. Her asylum articles merged sympathy and sensationalism, highlighting a developing professional identity—that of the American newspaperwoman.

Are you captivated by the rapid advancements in AI but feel overwhelmed by the sheer variety of options? Do you find the terminology daunting? Or are you simply unsure where to begin with this transformative technology? This book is your gateway to not just understanding but mastering the exciting world of Generative AI. I will introduce to you a jargon-free, hands-on guide to Generative AI. AI for Beginners Playbook simplifies complex theories, equips you with practical skills, and sparks your creativity.

Known to most as Lemony Snicket, the tormented narrator of A Series of Unfortunate Events, Daniel Handler spends his days writing—for children and adults; film and television; and, on occasion, the accordion. Tracing his life in books from his first encounter with Baudelaire at a local library, And Then? And Then? What Else? offers a witty, poignant exploration of reading, writing and why we tell stories.

Imagine you're at a dinner party with some of the most successful authors of our time. "Book Mama" and Beautiful Writers Podcast cocreator Linda Sivertsen is the host. As she shares her story of the many hilarious, outrageous, and practical things she did to launch her bestselling writing career, your favorite writers chime in with their own anecdotes, leaving you enlightened and newly inspired. The wisdom in this book will nourish anyone who appreciates the art of storytelling and dreams of living a creative life.

We see notebooks everywhere we go. But where did this simple invention come from? How did they revolutionise our lives, and why are they such powerful tools for creativity? And how can using a notebook help you change the way you think? In this wide-ranging story, Roland Allen reveals all the answers. Ranging from the bustling markets of medieval Florence to the quiet studies of our greatest thinkers, he follows a trail of dazzling ideas, revealing how the notebook became our most dependable and versatile tool for creative thinking.

Of all the literary forms, the novel is arguably the most discussed. From Miguel de Cervantes’s Don Quixote to the works of Jane Austen, F. Scott Fitzgerald, Ernest Hemingway, and today’s masters, the novel has grown with and adapted to changing societies and technologies, mixing tradition and innovation in every age throughout history. Thomas C. Foster—the sage and scholar who ingeniously led readers and listeners through the fascinating symbolic codes of great literature in his first book, How to Read Literature Like a Professor—now examines the grammar of the popular novel.

Write a non-fiction book in 10 days or less, even if you're struggling with writer's block or have never written a book before! Do you aspire to share your wisdom, establish thought leadership, and amplify your influence by writing a book? Are you a busy executive, coach, or solopreneur deterred by writer's block and overwhelmed by the book-writing process? What if we were to tell you that you could write a non-fiction book in 10 days or less with the help of Artificial Intelligence (AI)?

The best students, the top performers, the quickest learners - it's not by luck. They know what they're doing, and you can be like them too. We've never been taught how to learn. Yet learning is the keystone to any goal you want to achieve. Let's start changing your life with this very book. A learning structure and framework that takes you from A-Z, in what to do and how to approach it.

Dorothea Brande's Becoming a Writer remains evergreen decades after it was first written. Brande believed passionately that although people have varying amounts of talent, anyone can write. She also insists that writing can be both taught and learned. This is Dorothea Brande's legacy to all those who have ever wanted to express their ideas in written form. A sound, practical, inspirational, and charming approach to writing, it fulfills on finding the writer's magic.

Perdiendo 100 Libras en tu Mente: 7 Llaves Claves - Como Tu Mente Puede Cambiar Tu Cuerpo" es mucho más que un libro; es una revelación que te empodera para transformar tu cuerpo a través del poder de tu mente. Este innovador enfoque te guía en un viaje de autodescubrimiento y autoconocimiento, donde tus pensamientos, emociones y creencias se convierten en las herramientas fundamentales para lograr una pérdida de peso duradera y significativa.

Natalie Goldberg has been writing for the past fifty years. But at the beginning of the pandemic, she suddenly wasn’t able to write anymore. Her imaginative wellspring had dried up, and she was forced to ask herself: what do I do when what has always worked for me doesn’t work anymore? In this beautifully written, inspiring personal account, Natalie shares her harrowing journey out of creative paralysis and back onto the page.