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Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

Have you always wanted to be a published author? Self-publishing (or independent publishing) has become increasingly popular, and writers are turning to it. With the right marketing, you can publish your book and get people to read it. In this short guide, we'll discuss how to successfully market and publish your book.

En primer lugar, no te sientas mal por la cantidad de seguidores que tienes o dejas de tener en las redes sociales. Siempre es un buen momento para rejuvenecer y relanzar tu estrategia de Social Media con técnicas de copywriting. Uno de los elementos centrales para construir una estrategia de Social Media exitosa que logre aumentar el compromiso de los usuarios es la redacción de textos comerciales persuasivos para los medios sociales.

Un libro imprescindible para todos los aficionados al True Crime, a los misterios sin resolver y al lado más oscuro del crímen en España. La periodista Cruz Morcillo recopila testimonios y experiencias de policías y guardias civiles a través de los crímenes más truculentos ocurridos en España. Este audiolibro está narrado en castellano.

We all have a lifetime of stories in our memory banks. We have had life lessons that our children and their children will want and need to know. Some of the stories will just provide entertainment or enlightenment. But they will all bridge the gap between generations.

In this intimate and eloquent meditation, the award-winning poet Carl Phillips shares lessons he has learned about what he calls an “apprenticeship to what can never fully be mastered”, through 40 years of teaching and mentoring emerging writers. He weaves together his experiences as a poet and prose writer with discussions of underexplored elements of the writing life, including ambition, stamina, silence, politics, practice, audience, and community.

The beginning is the most important part of your book. The first chapter—probably even the first page—is what makes agents and editors accept or reject a manuscript, and it's what makes readers decide to buy a book or pick another. But writing a compelling opening is hard because there are so many things a great beginning needs to do and so many mistakes to avoid.

In this new world, one thing everyone needs to know is how to report well. Whether you’re starting out in community journalism or working at a major news organization; whether you’re working on traditional or new platforms; whether you want to learn the basics of good reporting or remind yourself of what the best reporting can and should be, The Ten Rules of Reporting is your essential guide to quality journalism.

Carles Porta probablemente sea uno de nuestros mejores periodistas, pero sin duda se ha coronado, con sus libros, podcasts y series televisivas, como un magistral narrador de relatos reales. En este volumen, que recoge diez de los casos más impactantes de la crónica negra reciente, descubriremos su especialidad literaria: contarnos extraordinarias historias de crimen y trabajo policial mientras nos mantiene en vilo hasta la última línea.

En France, on considère l'écrivain comme un génie au talent inné. Aux États-Unis, au contraire, on perçoit l'écriture comme un artisanat qui demande simplement de la méthode et du travail. Dans ce guide d'écriture, je partagerai mon approche, quelque part entre ces deux extrêmes. Nous discuterons du coeur des histoires, de leur âme et de la manière de créer des personnages, des intrigues qui vous correspondent et captivent les lecteurs.

A definitive collection of wisdom on every style of writing and a celebration of the transformative power of the written word from one of the most influential writers and thinkers of the modern age, C. S. Lewis, the beloved author of the Chronicles of Narnia series, Mere Christianity, The Screwtape Letters, and other revered classics.

Alexander Chee, an essayist of “virtuosity and power” (Washington Post), selects twenty essays out of thousands that represent the best examples of the form published the previous year.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

En este manual, René busca desarrollar en el comunicador la capacidad de asombrar al público y de transmitir la emoción de descubrir hechos extraordinarios de la ciencia y la tecnología. El autor busca fortalecer el papel clave en esta época de crisis de los periodistas de ciencia, al promover el pensamiento crítico y fundamenta- do de la sociedad.

The idea that journalism should be independent is foundational to its contemporary understandings and its role in democracy. But from what, exactly, should journalism be independent? This book traces the genealogy of the idea of journalistic autonomy, from the press freedom debates of the 17th century up to the digital, networked world of the 21st. Using an eclectic and thought-provoking theoretical framework, the authors analyze the deeper meanings and uses of the terms independence and autonomy in journalism.

TOUTES les techniques requises pour vous définir comme rédacteur professionnel sont condensées dans ces pages et, bientôt, vous pourriez les serrer entre vos mains. Est-ce qu’il suffit de le lire une fois pour encaisser des chiffres fous? NON, mais il deviendra votre Bible pour surpasser la concurrence jour après jour, en appliquant chaque suggestion dans les travaux que vous allez développer. Apprenez l’art de l’écriture persuasive et devenez l’un des professionnels les plus recherchés sur le marché!

Called a “chronicler of a world on the move” by The New York Review of Books, Anna Badkhen seeks what separates and binds us at a time when one in seven people has left their birthplace, while a pandemic dictates the direst season of rupture in humankind’s remembering. Her new essay collection, Bright Unbearable Reality, comprises 11 essays set on four continents—roving everywhere from Oklahoma to Azerbaijan—and united by a common thread of communion and longing.

Fifty Things to Know About Writing Nonfiction Articles for Magazines by author, Donna Patton, offers a quick and easy approach to teach you the basics for writing saleable, nonfiction articles in no time. Most books on writing nonfiction articles for magazines begin with asking whether you have what it takes to become a writer.

Escribir nunca ha sido un trabajo fácil y menos ahora, cuando Internet cambia constantemente y es más difícil que nunca captar la atención de los lectores. Ahora más que nunca tienes que ser contundente, convincente y expresar más con menos palabras para llamar la atención. La gente se distrae fácilmente si no sabes cautivarla y mantenerla interesada. Quizás seas un experto en marketing en redes sociales y en posicionamiento en buscadores, pero nada de eso te va a servir de mucho si no usas adecuadamente las palabras para vender.

50 Things to Know About Writing Children’s Books by author Jamie C. McHugh offers an approach to writing a best-selling book for children. Most books on writing children’s books give you some helpful hints. Although there's nothing wrong with that, you need to know the ins and outs of book writing. Based on knowledge from the world's leading experts, reading storybooks to children is the most important activity for developing success in reading.