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From the Man Booker Prize-winning, New York Times best-selling author of Lincoln in the Bardo, a literary masterclass on how to become both a better writer and reader, on what makes great stories work and what they can tell us about how to live. In A Swim in a Pond in the Rain, George Saunders guides the listener through seven classic Russian short stories he's been teaching for 20 years as a professor in the prestigious Syracuse University graduate MFA creative writing program.

Over the course of six weeks, listeners learn the radical new skill needed to take their creativity and their creative work to the next level: how to connect with the intuitive power within themselves and trust the answers they receive. For followers of the Artist’s Way program and newcomers alike, this exciting new guidebook will teach listeners how to find greater happiness, productivity, and creative inspiration.

Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

We all love stories. But why do we tell them? And why do all stories function in an eerily similar way? John Yorke, creator of the BBC Writers' Academy, has brought a vast array of drama to British screens. Here he takes us on a journey to the heart of storytelling, revealing that there truly is a unifying shape to narrative forms - one that echoes the fairytale journey into the woods and, like any great art, comes from deep within. From ancient myths to big-budget blockbusters, he gets to the root of the stories that are all around us, every day.

In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this book that can improve the quality - and reduce the quantity - of email in the workplace. This book will help you write concise, clear emails that advance your business needs.

La structure est-elle le fondement caché de toutes les histoires à succès ? Pourquoi certaines histoires fonctionnent-elles et d'autres pas ? La réponse est la structure. Dans ce guide primé de l'auteur du célèbre "Préparez votre roman", vous apprendrez les fondements universels qui garantissent une intrigue et des arcs de personnages puissants.

From Pickwick to Scrooge, Copperfield to Twist, how did Dickens find the perfect names for his characters? What was Dickens' favourite way of killing his characters? When is a Dickens character most likely to see a ghost? Why is Dickens’ trickery only fully realised when his novels are read aloud? In 13 entertaining and wonderfully insightful essays, John Mullan explores the literary machinations of Dickens’ eccentric genius, from his delight in clichés to his rendering of smells and his outrageous use of coincidences.

A standalone work of nonfiction by the bestselling author of Treacle Walker, Powsels and Thrums is a distillation of a lifetime of work. It blends family history, folklore, stories and poetry, bringing to life the language and landscape of Garner’s beloved Cheshire. Full of charm and insight, this book is a celebration of the writer’s life, values and language.

While writers might disagree over showing versus telling or plotting versus pantsing, none would argue this: If you want to write strong fiction, you must make your readers feel. The reader's experience must be an emotional journey of its own, one as involving as your characters' struggles, discoveries, and triumphs are for you. That's where The Emotional Craft of Fiction comes in. Veteran literary agent and expert fiction instructor Donald Maass shows you how to use story to provoke a visceral and emotional experience in readers.

This new edition of Microcosm's popular DIY guide to zine making is updated to address zine making in today's digital- and social-media-obsessed world. Covering all the bases for beginners, Make a Zine hits on more advanced topics like Creative Commons licenses, legality, and sustainability. Make a Zine also takes a look at the burgeoning indie comix scene with a solid and comprehensive chapter by punk illustrator Fly.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

In 1974 in Kinshasa, Zaïre, two African American boxers were paid five million dollars apiece to fight each other. One was Muhammad Ali, the aging but irrepressible "professor of boxing." The other was George Foreman, who was as taciturn as Ali was voluble. Observing them was Norman Mailer, a commentator of unparalleled energy, acumen, and audacity.

This delightful workshop covers how you can use the myths and fairy tales that link us all to give your story more oomph. Get ready to laugh while you learn, because the speaker is a natural storyteller and a witty observer of life. Whether you're creating a screenplay, a novel, a play, a computer game, a puppet show, or just an entry in your journal, your story will be richer, it will touch more people, and it will have more meaning and depth after you listen to Chris Vogler's talk.

Las fake news no son un fenómeno nuevo: los gobiernos, los partidos políticos, los medios de comunicación y las grandes corporaciones - o los monopolios de información equivalentes en cada época - han hecho siempre un uso de ellas. FakeYou expone investigaciones que desmontan los mitos en los que se respalda la ola de legislaciones liberticidas que sufrimos en la actualidad. Este libro se plantea como una herramienta de defensa contra los recortes de las libertades fundamentales y un arma contra las nuevas formas de manipulación, mentira, y falsificación.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Successful essayist, columnist, writing instructor, and editor Estelle Erasmus will show you how to find your voice, write stellar pieces, and get published.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.