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Struggling to write copy that grabs attention and drives engagement? Want to turn casual visitors into loyal customers? Words That Click is your ultimate guide to mastering the art of social media and web copywriting. Whether you’re a business owner, marketer, content creator, or aspiring copywriter, this book will teach you how to craft high-converting social media posts, persuasive website copy, and compelling calls to action that get results.

Why wait until graduation to start earning? The Student’s Blueprint is your step-by-step guide to turning your knowledge, skills, and passions into income—right now. Whether you're studying full-time, part-time, or hustling between classes, this book offers practical strategies to help you make money online, on-campus, and beyond the classroom. Learn how to monetize your talents through tutoring, freelancing, content creation, campus gigs, and digital entrepreneurship.

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data - from best-selling business author Chip Heath.

Audible editor Katie O’Connor explores the craft of writing for the audio format with Audible Originals authors Samantha Allen, Lauren Blakely, Dennis Mahoney, and Ben H. Winters. Listen in as the authors discuss how they changed their approach to their work with audio in mind. You’ll also hear from two Audible Originals editors - Lara Blackman and Steve Feldberg - about how they collaborate with their authors and where they think the future of audio is going.

Suleika has kept a journal her whole life. Journalling has marked her greatest triumphs and buoyed her in her toughest moments. Featuring writing prompts, essays and wisdom from one hundred contributors and serving as a companion during challenging times, The Book of Alchemy explores themes such as fear, love, beginnings, memory, the body and purpose. In doing so, the book offers encouragement, direction and gives readers the tools to engage with discomfort, to ask questions, to peel back the layers and uncover their truest selves.

In Zen in the Art of Writing, Ray Bradbury’s love for his craft shines. With signature wisdom, wit, and verve, Bradbury delves into his prolific writing career, exploring the creation of countless stories, novels, plays, movies, and more that have stood the test of time. Written over a thirty-year period, these inspirational essays insist that there is a “deep well of explosive self-revelation” in all of us waiting to be released through the process of writing.

Ideal for writers at all experience levels, this workbook offers an abundance of helpful tips and a variety of prompts that will inspire writers to create their perfect romantasy story! This book guides writers through the tropes and themes that exist within the romantasy genre, then provides prompts that will not only engage the writer’s creativity, but they will also aid in beating writer’s block, spark ideas for uncharted possibilities, and offer fresh perspectives to outdated tropes.

Sono un autore indipendente che ha scritto cinquantacinque romanzi e 155 manuali nel corso degli ultimi dodici anni. Sono stati tradotti e letti, creando altre 1300 copie in almeno 44 lingue. Sono quasi esclusivamente il responsabile della vendita delle versioni in lingua inglese, quindi so quanto questo sia difficile.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Bill Bryson is the world's funniest travel writer, and a master of comic observation. His hugely popular books, spanning topics from linguistics to Shakespeare to the human body, have sold over 16 million copies and been translated into 30 languages, and his 2003 science book A Short History of Nearly Everything won the prestigious Aventis and Descartes prizes.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

In How to Write Romantasy, Moreci takes you from your first kernel of inspiration through the resolution of your novel, ensuring you hit all the key elements along the way. Chapters are organized around specific plot points, necessary skills, and common questions, covering topics such as building a fantasy framework, creating compelling characters, learning the art of the tease, and bringing home the happily ever after. Each chapter is followed by a summary that you can use for quick reference.

Published multi-genre writer Laura Goode had an epiphany after finishing her MFA and building a freelancing career: Nobody is teaching writers how to wield their persuasive storytelling abilities to make money from their writing. So she decided to write the business-of-writing handbook she needed most. Pitch Craft draws on Goode’s experience as a novelist, poet, essayist, filmmaker, and creator of a pitching and publishing course to uncover what nobody else will tell you about the business strategy that creates a writing career.

Irene Vallejo hebt in ihren leichtfüßigen, strahlend prägnanten Kolumnen den Schatz an Lebenskunst, den die Antike noch heute für uns birgt. Mit Sokrates feiert sie den Luxus, nachdenken zu dürfen, mit dem Kyniker Krates sinniert sie, wie man das Glück im Jetzt findet, und weiß von Horaz: Wer ein Problem angeht, hat es schon halb gelöst. Wie nebenbei lernt man Mythen, Personen und ihre Geschichten kennen und bekommt wunderbare Impulse für das eigene Leben.

Unlock the secrets to crafting captivating children's picture books with The Story Architect: How to Write a Children's Picture Book with Strong Story Structure. This comprehensive guide seamlessly blends storytelling artistry with architectural precision, providing you with the tools to build narratives that will enchant young listeners for generations. Whether you're a novice writer or an experienced storyteller, this book offers actionable insights to help you construct tales with strong foundations, engaging structures, and timeless appeal.

J. K. Rowling's magical tale, Harry Potter and the Sorcerer's Stone, has captivated millions of readers for decades, transporting them into a world where a young boy discovers he is not only a wizard but also the key to a larger, hidden world of magic. As Harry navigates the challenges of his new life at Hogwarts School of Witchcraft and Wizardry, he uncovers secrets about his past and faces the ultimate test of courage and friendship. For writers, Rowling's work stands as an aspirational model of world-building and character development.

Alia Hanna Habib remembers what it was like to be on the outside of the publishing world, looking in. Arriving in New York, a first-generation college student with a love of reading and loads of ambition, she hadn’t any idea how to break into the business of books. Now years later, in her career as an agent, she hears from prospective clients who, whether they’re experts at the top of their fields or wholly new to the writing game, consider breaking through as a success in publishing to be a mysterious and dauting task.

Beat the Bots offers science-based creativity techniques that guide you through the writing process to unlock your imagination and create compelling stories that resonate with emotional truth in ways AI can’t match.

Jack Kerouac was one of America's great writers of the latter half of the twentieth century, yet he endured a life characterized by persistent hardship and disillusion. Leading Kerouac scholar Paul Maher Jr. targets the writer's embattled insight of self as central to his life and work. He reveals how Kerouac's troubled interactions with alcohol, drugs, and spirituality stamped its importance on his autobiographical prose and poetry and created a singular language that united thoughts on the human condition and spiritual liberation.