検索キーワード： 国際

Five billion people, two-thirds of the world's mega-cities, one-third of the global economy, two-thirds of global economic growth, 30 of the Fortune 100, six of the 10 largest banks, eight of the 10 largest armies, five nuclear powers, massive technological innovation, the newest crop of top-ranked universities. Asia is also the world's most ethnically, linguistically and culturally diverse region of the planet, eluding any remotely meaningful generalisation beyond the geographic label itself. Even for Asians, Asia is dizzying to navigate.

★★★忙しい人でも３時間で経済の「原理・原則」を理解できる！★★★【こんな人におすすめ】・「世界のニュースを理解したい」・「株や不動産の投資に活かしたい」・「経済学を通して世界のしくみを知りたい」

Macroeconomics takes a broad perspective on the economy of a country or region; it studies economic changes in the aggregate, collecting data on production, unemployment, inflation, consumption, investment, trade, and other aspects of national and international economic life. Policymakers depend on macroeconomists' knowledge when making decisions about such issues as taxes and the public budget, monetary and exchange rate policies, and trade policies-all of which, in turn, affect decisions made by individuals and businesses.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from considering domestic suppliers to exploring new technologies. In Supply Chain: The Insights You Need from Harvard Business Review, articles by experts and researchers will help you understand the risks and identify solutions to these disruptions so that you can ensure a more resilient supply chain—without sacrificing competitive advantage.

You may be surprised to learn that microchips are the new oil—the scarce resource on which the modern world depends. Today, military, economic, and geopolitical power are built on a foundation of computer chips. Virtually everything—from missiles to microwaves—runs on chips, including cars, smartphones, the stock market, even the electric grid. Until recently, America designed and built the fastest chips and maintained its lead as the #1 superpower, but America’s edge is in danger of slipping, undermined by players in Taiwan, Korea, and Europe taking over manufacturing.

International business requires a deep level of industry insight but also a keen understanding of the cultural differences that impact how business is done. If you’re an American working in China or Japan for the first time, you may not realize the way each culture thinks and reasons is quite different from your own, which can lead to frequent misunderstandings. You may be unaware, for example, that Americans reason in a linear manner, Chinese in a lateral manner, and Japanese intuitively.

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead.

このオーディオブックでは、広告費ゼロで濃い見込み客を集客するFacebookのマーケティング戦略について解説します。

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

In the 60,000 years since people began colonizing the continents, a recurring feature of human civilization has been mobility - the ever-constant search for resources and stability. Seismic global events - wars and genocides, revolutions and pandemics - have only accelerated the process. The map of humanity isn’t settled - not now, not ever.

The social contract shapes everything: our political institutions, legal systems and material conditions, but also the organisation of family and community, our well-being, relationships and life prospects. But accelerating changes in technology, demography and climate will reshape our world in ways many of us have yet to grasp. In this landmark study, Minouche Shafik, director of the London School of Economics, draws on evidence from across the globe to identify the key principles every society must adopt if it is to meet the challenges of the coming century.

What happens when you take on the establishment? In Adults in the Room, renowned economist and former finance minister of Greece Yanis Varoufakis gives the full, blistering account of his momentous clash with the mightiest economic and political forces on earth.

How have Japanese companies become world leaders in the automotive and electronics industries, among others? What is the secret of their success? Two leading Japanese business experts, Ikujiro Nonaka and Hirotaka Takeuchi, are the first to tie the success of Japanese companies to their ability to create new knowledge and use it to produce successful products and technologies.

In This Changes Everything Naomi Klein argues that climate change isn’t just another issue to be neatly filed between taxes and health care. It’s an alarm that calls us to fix an economic system that is already failing us in many ways. Klein meticulously builds the case for how massively reducing our greenhouse emissions is our best chance to simultaneously reduce gaping inequalities, re-imagine our broken democracies, and rebuild our gutted local economies.

Almost 10 years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his best seller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars.

From Paul Mason, the award-winning Channel 4 presenter, PostCapitalism is a guide to our era of seismic economic change and how we can build a more equal society. Over the past two centuries or so, capitalism has undergone continual change - economic cycles that lurch from boom to bust - and has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason wonders whether today we are on the brink of a change so big, so profound, that this time capitalism itself has reached its limits.

In Outside the Box, Levinson explains that globalization is entering a new era in which moving stuff will matter much less than moving services, information, and ideas.

Whether you’re negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, or expanding your business across borders, developing and applying cultural intelligence, or CQ, this classic resource provides you with the adaptability you need to motivate, negotiate, and accomplish results with anyone, anywhere. David Livermore, founder of the Cultural Intelligence Center and professor at Boston University, has detailed the four CQ skills that are proven to maximize your leadership success in today’s diverse global business environment.

Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.