検索キーワード： 予測・戦略的計画

Fenómenos como la globalización, los movimientos demográficos incluso, el cambio climático tienen una influencia en la economía global, plantean incertidumbres de cara al futuro y requieren empezar su abordaje desde hoy. Frente a los índices cortoplacistas a los que prestamos atención, debemos dirigir la mirada a los cambios estructurales que tendrán un impacto global y que condicionarán la economía en el largo plazo.

A medida que el móvil sigue ganando cuota de mercado, las empresas siguen debatiendo los pros y los contras de hacer campañas solo para dispositivos móviles.

Von den Autoren eines der wirkungsvollsten Strategiebücher, das jemals geschrieben wurde. Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten wegzubewegen, um neue Märkte zu schaffen. Das Hörbuch beschreibt die konzeptuellen Unterschiede und das zugrunde liegende Muster, das Maßnahmen des Marktwettbewerbs - was als Red Ocean-Strategie bezeichnet wird - von Maßnahmen zur Marktschaffung - was als Blue Ocean-Strategie bezeichnet wird, trennt.

"The Startup Way" hilft den Managern und Führungskräften dabei, die Herausforderungen des 21. Jahrhunderts zu bewältigen. Was wir bisher zu bewältigen hatten, lässt sich nicht vergleichen mit dem Wandel, der noch auf uns zukommt. Wir müssen uns für diese neue Zukunft rüsten, so ungewiss sie auch sein mag. In seinem Buch betont Eric Ries immer wieder, dass die Organisationsstruktur, für die er hier plädiert, nicht das Ende des Managements bedeutet. Ebenso wenig ist es das ein für alle Mal richtige Managementsystem.

Rewritten and updated for 2020 and beyond, The Perfect Storm offers realistic, practical, and inspired ideas, presented in a series of short chapters offering advice and useful tips. Based on 20 years experience in marketing, selling, analysis, and management, this book brings together the most useful strategies and some that many have forgotten that will really help you forge meaningful business growth during challenging times.

The purpose of strategic planning is to set the overall long-term aim of a firm in a direction that allows it to compete and grow. Strategic planning is an old concept, with many variations of models and processes. Leaders have used many of these models and processes for years, and still, some leaders fail to effectively apply them. This is often due to the difficulty in applying the models and the lack of explanation for the significant relevance of the processes, including the tools used in each phase.

Need to grow revenue faster? In this audiobook you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.

Every day, legacy business models and traditional best practices are transforming around us, driven by technologies like AI, blockchain, 5G, and quantum computing that are radically altering our future vision. As a leader and innovator, you’re facing an accelerating pace of change that makes it more difficult than ever to navigate the murky future ahead. You need to cut through the noise and hype, but without a playbook to guide you, it’s difficult to know where to start.

Das unverzichtbare Handbuch für den Manager. Viele Managementbücher handeln davon, andere zu führen. Thema dieses Hörbuches ist dagegen die Frage, wie man sich selbst führen kann, um wirksamer und zielgerichteter zu arbeiten. The Effective Executive gehört zu den wichtigsten Werken von Peter F. Drucker, dem "Vater des modernen Managements". In gewisser Weise ist es sogar das wichtigste der mehr als 40 Bücher, die er in seinem Leben schrieb. Denn dieses Buch enthält die auch heute noch gültigen Antworten auf die Fragen: Wie werde ich effektiv?

The Gift of Crisis is a road map of proven-in-practice steps for all organizations to properly use any crisis to reset and redefine their purpose and business model, align their stakeholders and society, and use innovation and technology to grow exponentially and help the planet become a better home.

Over and over, we see big legacy businesses getting beaten to the punch by energetic little start-ups. It seems like innovation can come from only the bottom up or from the outside in. But tech experts Vivek Wadwha and Ismail Amla are here to tell you that “big equals slow and stodgy” is a myth. Based on decades of experience working with both the world’s leading brands and disruptive start-ups, this audiobook explores the opportunity legacy companies have to create new markets, supercharge growth, and remake their businesses.

Disrupted: Strategy for Exponential Change details a practical approach for being disruption ready, the fundamentals of a 21st Century strategic framework - Strategy in Action (SiA), and examples of organizations leveraging disruption. Disrupted is the distillation of the wisdom of Resilient Futures' 25-plus years of researching and applying SiA in the USA and Australia.

An Introduction to Celebrity Protection and Touring offers a peek behind the scenes of the close protection industry, more commonly known as the bodyguard business. More than the stereotypical bullet blocker, the modern protection specialist is a skilled practitioner who utilizes verbal judo much more than its physical counterpart. With real world advice, tactics and techniques on how to identify and defeat potential attackers, as well as covering everything from dealing with overzealous fans, to hyper-aggressive paparazzi, this audiobook offers proven solutions.

Scaling Up se enfoca en las cuatro áreas de decisión más importantes que cada empresa debe manejar correctamente: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una serie de nuevas herramientas, entre las cuales destacan el famoso Plan Estratégico de Una Página y The Rockefeller Habits Execution Checklist™ (Lista de verificación de los Hábitos de Rockefeller), las cuales más de 40000 empresas en todo el mundo han utilizado para lograr una expansión exitosa de sus compañías.

When you start a new business, you need to jump out of the gate fast. You need to understand exactly what's needed to be successful from the very first day. But if you've been running your business for years, and feel like you're spinning your wheels, never able to catch a break or get ahead of your competitors, it's a massive shift in thinking about how you run the important areas of your business that's needed. What you need is a turning point....

What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences.

Productive Profits is the protocol I created and used to help business owners reach new levels of success, clarity, and impact. Productive Profits does not only mean profit for your bottom line but profit that changes lives. Everything, in step-by-step style, is in this audiobook and I hold nothing back! Grab your copy today and start implementing the lessons learned from Productive Profits in your business.

The Art of War is an ancient Chinese military treatise attributed to Sun Tzu, a high-ranking military general, strategist and tactician. The text is composed of 13 chapters, each devoted to one aspect of warfare. It is commonly considered to be the definitive work on military strategy and tactics of its time. It has been the most famous and influential of China's Seven Military Classics, and "for the last two thousand years it remained the most important military treatise in Asia, where even the common people knew it by name."

El Arte de la Guerra es el mejor libro de estrategia de todos los tiempos. Este libro de dos mil quinientos años de antigüedad, es uno de los textos clásicos chinos más importantes; ninguna de sus máximas ha quedado anticuada ni hay un solo consejo que hoy no sea útil. Pero la obra del general Sun Tzu no es únicamente un libro de práctica militar, es también un tratado que enseña la estrategia suprema de aplicar con sabiduría el conocimiento de la naturaleza humana en los momentos de confrontación.

This short, practical book includes case studies, examples, and practical guidance to help you get started on your own OKR journey.Written by Natalija Hellesoe and Sonja Mewes, who bring their extensive experience working OKRs in companies of all sizes. Natalija and Sonja are trainers, coaches, and change agents. They work with companies at different stages of the their OKR journeys - from first know-how workshops to OKR practitioner coaching and organizational development.