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Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Harry Campbell, founder and director of The Rideshare Guy blog and podcast and a driver himself, can help. The Rideshare Guide offers a comprehensive and engaging handbook for current and prospective rideshare drivers. Learn how to decide between Uber and Lyft, maximize passengers and profits, maintain a five-star rating, keep safe and interact appropriately with passengers, navigate legal matters and tax codes, and so much more.

A lean startup guide with out-of-the-box ideas on how to open a vegan restaurant from a restaurant owner’s perspective with no previous restaurant experience to owning and managing a successful vegan restaurant in South Florida. You’ll learn key mistakes to avoid that will help you stay away from many headaches, what I learned while going through a full renovation process, how to open the restaurant and drive traffic before you even open, and advice on how to operate the restaurant so you can grow it successfully.

Kim Hvidkjaer was twenty-nine years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkjaer has become an expert in failure: what it means, what it looks like, and the strategies that business owners can use to prevent it. In How to F--k Up Your Startup, he takes us on an entertaining and enlightening journey through the complex patterns of failure in the life cycle of a business.

Do you have a desire to start a business, but you do not know where to start? Do you have an idea, the passion, and the talent to get going, but the only thing holding you back is your lack of money? How to Start a Business with $2.50 will give you the insight you need to get started, with little to no money, and begin running your business, step-by-step, the correct way. If you are a for-profit or non-profit company, you can be up and running in no time, to begin your successful journey as an entrepreneur! Learn the skills you need, in order to grow your business.

Welcome to “AfriCAN” - the can-do continent, the vast, vibrant, and diverse continent offering a wealth of human and natural resources that translate into opportunities for business - your business. Complicated? Not necessarily. Africa, with all its diversity and largesse, can be difficult to understand and to grasp. Just like most new business ventures. However, successful business in Africa is as straightforward as ABC: Appetite, Bandwidth, and Capital.

The specialty food and beverage business is a thriving industry, and the barriers to entry are low: All you need is a recipe and a kitchen. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there: both as a food founder and as a consultant to other successful start-ups, and he's come to learn that every choice a food founder makes has a fairly predictable outcome.

Selling Without Sleaze is the perfect sales manual for creative entrepreneurs who usually shy away from sales, but that doesn’t mean soft-selling, "selling from the heart", or any wishy-washy nonsense. It’s still classic solution-driven sales with firm qualification, assertive objection-handling, and confident closing but focused on the long run, and without all the icky tactics you don’t like used on you.

Lições do fundador de uma das empresas mais valiosas do mundo retiradas de suas mensagens aos acionistas.

Esse livro leva você para o mundo das negociações de alto risco e para dentro da mente de Chris Voss, que, em sua carreira no FBI, se tornou o principal negociador internacional em situações de sequestro. Um dos mais bem-sucedidos guias de negociação dos últimos tempos, ele ensina nove princípios contraintuitivos para se tornar mais persuasivo na vida pessoal e profissional. Tudo isso combinado a histórias reais e emocionantes da atuação de Voss no FBI.

The future will be better than you think. Thriving shows how innovation can regenerate nature, society, and the economy by taking us from degradation to restoration of ecosystems, from depletion to renewal of resources, from disparity to responsibility in communities, from disease to revitalization of health, from disconnection to rewiring through technology, and from disruption to resilience of infrastructure and institutions.

This is a complete walk-through of how to start, build and grow your business. If you dream of building your own business or just looking to expand your knowledge, this is an excellent place to start. Coming up with a business idea and starting a business can seem overwhelming and complicated. There are so many things you have to consider from coming up with an excellent idea to registering a company, all the way to business planning, fundraising, and much more.

As humans, what sets us apart is that we can achieve extraordinary goals when we focus, collaborate, and continuously check on our progress. However, even in large companies, only seven percent of the people know their company's top goals. OKRs, objectives, and key results, are what Google and many other top companies have been using deeply immersed into their culture from the very beginning.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

He spent over three decades proudly serving his country. But his greatest lessons came from one unique bond. For Dr. Burl Randolph, Jr., leadership began at home as a young boy. Though his father was a man of few words, he was molded by his parents' actions for a future filled with achievement. And when the decorated military officer faced his own retirement, he recalled the profound message his dad imparted many years before: "A man ought to always stay busy."

Have you ever dreamed of owning your own company but don't know where or how to begin? Do you want to be in charge of your future and set the rules? Well there are no shortcuts and easy money, but having a clear cut way to get there makes all the difference. This program was designed with that in mind. We give you the knowledge and tools it takes to start your own business and turn your dreams into reality. This course is results driven, packed with actionable plans, and you set the pace.

Reimagining Industry Growth offers listeners a blueprint to harnessing the power of leading industry associations as strategic partners. By utilizing those partnerships, business leaders will become able to leverage the collective strength of the supply chain to overcome challenges, address uncertainty, mitigate risks, and position their industries for growth. The book provides an overview of strategic partnerships, how they work, and how they can be applied to industry relationships with trade associations.

The Charisma Within is a guide to help anyone be the best version of themselves. This book is an answer to anyone that has ever wondered what life would be like if it had an instruction manual. It teaches how to be charismatic without relying on external qualities such as beauty, fame, or success. It shows the average person how to tap into their inner potential, to create a wonderful life, and attract the perfect type of people that will eventually become your forever tribe. The journey to a happier you is only 15 steps away.

In diesem Buch formuliere ich Gedanken, die vielleicht nicht immer politisch korrekt sind - und bestimmt ecke ich mit der einen oder anderen Person an. Aber so bin ich nun mal. Ich hoffe sehr, dass dieses Buch nicht nur Zuspruch erntet, sondern, dass es auch Widerspruch erzeugt. Weil: Widerspruch ist gut! Die Ozeane und Berge sind durch Reibung entstanden. Diamanten entstehen unter Druck, Trauben werden gepresst! Da gibt es keine Harmonie! Und diese Gedanken zu teilen, ist mir Lust und Aufgabe zugleich. Take it or leave it! Ulvi AYDIN.

Dass an der digitalen Transformation kaum ein Unternehmen vorbeikommt, ist inzwischen allgemein bekannt. Trotzdem bleibt die Frage, wie eine Digitalstrategie konkret aussehen und umgesetzt werden kann. Andreas Holtschulte zieht als Vergleich die Sanierung seines Hauses heran und ermöglicht so einen einfachen Zugang zu dem sehr abstrakten Thema. "Großbaustelle digitale Transformation" zeigt praxisnah, welche Unternehmensbereiche von digitalen Innovationen wie künstlicher Intelligenz profitieren können, wie die Umsetzung gelingt, welche Fallstricke es zu vermeiden gilt und wie die neuen Systeme sicher werden.