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While you work hard building your startup, one of the biggest challenges you’ll face will be around your product’s ability to solve a big enough problem and its success in the market. Agile Analytics for Startups will help you navigate the complexity of early-stage business analytics, performance measurement, and the metrics that matter to your company.

We are living in the age of experience. With the proliferation of tools that allow better and more holistic design of customer experience and employee experience, comes an increased ability to measure, analyze, and optimize. This new age of increased integration means that successful CX and EX involves many teams and departments within an organization to become successful.

How can poor and weak societies escape poverty traps? Political economists have traditionally offered three answers: "stimulate growth first," "build good institutions first," or "some fortunate nations inherited good institutions that led to growth." Yuen Yuen Ang rejects all three schools of thought and their underlying assumptions: linear causation, a mechanistic worldview, and historical determinism. Instead, she launches a new paradigm grounded in complex adaptive systems, which embraces the reality of interdependence and humanity's capacity to innovate.

No matter who you are or what industry you're in, all businesses and entrepreneurs need a web presence with strategic, quality content to truly thrive in this digital world. It's unavoidable, and those who understand this have created, implemented, and worked to perfect their own content plan.

With a “been there and done that” approach, Cleveland makes this topic fun and informative for the new Manager and the Old Pro who needs to sharpen his or her skills.

Vandana Shiva has been described in many ways: the “Gandhi of Grain,” “a rock star” in the battle against GMOs, and “the most powerful voice” for people of the developing world. In Terra Viva, Dr. Shiva shares her most memorable campaigns, alongside some of the world’s most celebrated activists and environmentalists, all working toward a livable planet and healthier democracies.

Impacto positivo explica de forma corajosa como as empresas do futuro vão lucrar solucionando os problemas do mundo, não os criando. Pela primeira vez, o ex-CEO da Unilever Paul Polman revela como fez para aumentar o retorno de seus acionistas em 300% e ainda assim garantir que a empresa fosse a número 1 do mundo em sustentabilidade por onze anos consecutivos.

Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre uses the lessons of live theatre to pull back the curtain on organizational and leadership best practices, and to deliver real-world, focus-oriented strategies to drive operational excellence. The framework delves into the foundational to the specific and puts a spotlight on practices and philosophies for leaders to script and direct, to ensure they put on show-stopping experiences customers and staff deserve.... Are you ready.... It's showtime!

Hunter Ballew served in the United States Marine Corps, then worked full-time as a firefighter and EMT before becoming a serial entrepreneur, speaker, and investor. Along the way, he has founded and sold companies that reached tens of millions of dollars in revenue and were valued at multiple-eight figures. A few of the companies Hunter has founded, partnered with, or invested in are Roofing.com, RepCard, Revolt, RoofCON, Guestio, WestBroad Apparel, Cornerstone Construction, and more.

¿Emprender o ser empleado?, una pregunta sin una clara respuesta, pero con una gran relación entre sí. En algún momento de la vida deseamos emprender, sin embargo, no es tan sencillo como los influencers de emprendimiento lo promocionan y tampoco ser empleado no es tan malo como la mayoría de la gente lo cree.

Everything you think you know about culture is wrong! Most leaders would agree culture is the most important thing in business, yet few can define what it is or explain how to create a healthy culture that blows by the competition. Veteran business culture advisor Greg Cagle reveals exactly how culture gets created and the critical role leaders play in shaping it. Drawing on decades of in-the-trenches experience and leveraging real-world examples, he shares the 4 Dimensions of Culture that drive success across the 3 Core Functions of business that every leader faces.

In The Invisible Promise, Harry Beckwith, New York Times bestselling author of the iconic marketing classic, Selling the Invisible, applies his forty-plus years of advising businesses on every continent and his research in the last ten years to impart the proven guidance that businesses of all sizes desperately need. In this new age in marketing, he details how to build digital and nondigital messages that enhance your reputation for integrity; that stand out from the clutter; and that can produce exponential growth while saving you both time and money.

Un nicho es el segmento rentable de cualquier mercado con una audiencia específica que busca una solución a su problema. Aquí es donde entras tú para ofrecer tu solución (en forma de tu producto o servicio) y promocionarla en dicho nicho.

Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an ‘adaptive challenge’ for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it.

A common assumption about investors is that they don't care who wins as long as they're making money. For some investors, this mindset still rings true. Yet, many investors today want to make money and do good. Using a user-friendly format and insights from noted investment professionals, Sustainable Investing: What Everyone Needs to Know demystifies sustainable investing. By covering everything from the changing investment landscape and the roles of social and religious values in finance to how to build a portfolio with purpose, the authors provide an essential introduction.

When recruiting is focused only on company value propositions and promises of being just a bit better, they fail to inspire. Why? People are attracted to people--not companies. At 4C Recruiting, we have coached and consulted some of the biggest companies to help their recruiting leaders (anyone who not only leads a team but recruits to it) become more effective at building their personal leadership brand and recruiting top talent. We are experts in the digital world, and know the power that it has to connect people and humanize leaders.

The world prizes success. It rarely shows the effort people make to achieve it. We crave success, but it can seem so unattainable that we assume it’s not for us. What if successful business people were to let us in on their secrets? That what separates the adored from the overlooked is mindset. This anthology gathers advice from several dozen exceptional leaders, ranging from CEOs to champions to game-changers. Success Mindsets reveals that many roads lead to success and you must choose the one that suits your concept best.

The COVID-19 pandemic provided extraordinary challenges and opportunities, but the reality of being in business is that you are consistently confronting obstacles. This compilation of interviews from peer experts was created to bring you the advice you need exactly when you need it. This book is your firsthand introduction to 48 trusted experts who understand you and your business’s needs because they are business owners, entrepreneurs, and CEOs themselves. They want to see you succeed and grow—and graciously share their knowledge so you can take it and make it work for you.

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

Land a lighthouse deal to catapult your startup over the chasm of early adopters and into the land of new opportunities with trillion-dollar companies. Navigate to the Lighthouse explains how to do that, using strategic business development as a competitive advantage. When you approach the chasm and look at lighthouses shining on potential trajectory-changing deals, two questions likely cross your mind: Should I invest the time and resources to pursue what seem like impossible deals? If so, what’s the path to get there—strategically and tactically? Kurt Davis has the answers.