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In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

Reaction to the first edition, published in 1992, showed that researchers and practitioners alike found it a useful tool. They appreciated its emphasis on providing a practical reference for decision-making that built upon credible, research-based information. The twenty-first century has brought with it rapid changes and increasingly complex challenges. This third edition in large part responds to the complexity witnessed daily in the authors' work with community, nonprofit, and government organizations.

Unlock the Art of Seamless Conversations and Build Lasting Connections—All in 10 Simple Steps! Do awkward silences and self-doubt make socializing feel impossible? You're not alone—and this guide is here to help. How to Talk to Anyone is designed specifically for young adults who want to overcome social anxiety, boost confidence, and build meaningful relationships in everyday life. Through 10 practical, relatable steps, you'll gain the skills to speak with ease, listen actively, and connect authentically.

Effective communication is the ultimate currency. It *is* the way to trusted relationships, great work and a happy life—and it’s a team sport. All of us play a role.

In Just Talk, Talk Now, you’ll discover 17 proven ways to spark engaging, meaningful conversations without stress or overthinking. Whether you're looking to improve your social skills, become a captivating storyteller, or simply feel more at ease in conversations, this book gives you the tools to make every interaction count.

Oratory is one of the most influential skills in history, capable of shaping societies, transforming thoughts, and consolidating leaderships. This book presents a comprehensive study on the fundamentals, techniques, and philosophy of rhetoric, exploring its evolution from Antiquity to the challenges of communication in the digital era. Based on the teachings of Aristotle, Cicero, and Quintilian, the work analyzes the essential principles of persuasion, including ethos, pathos, and logos, and details strategies that make the speech more effective and impactful.

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Unlock the secrets to confident and effective public speaking with How to English: Public Speaking and Presentation Skills. This comprehensive guide, packed with practical strategies and expert advice, is tailored for intermediate English learners looking to elevate their speaking skills, whether for academic, professional, or personal purposes.

Discute menos, habla más te ofrece estrategias fáciles de aplicar que cambiarán para siempre tu forma de comunicarte. Como abogado especializado en tribunales y experto en comunicación efectiva, Jefferson Fisher ha enseñado a millones de personas a discutir menos y hablar más. Ahora, ofrece un plan que te mostrará cómo transformar tu vida y tus relaciones de conversación en conversación.

Discover the fundamental principles of negotiation, explore specific strategies for dealing with various scenarios, and immerse yourself in case studies that illustrate essential concepts. With an ethical approach and a focus on building solid relationships, you will learn to apply power, influence, and empathy responsibly. Additionally, explore how technology is shaping the future of negotiations and how to adapt to emerging trends. This book is an invaluable resource for academics, professionals, and anyone looking to enhance their negotiation skills.

La meilleure leçon à retenir d’une école de commerce, c’est de comprendre ce qu’elle ne pourra pas vous apporter : l’expérience, indispensable pour réussir en entreprise et dans les affaires. Le bestseller international de Mark McCormack comble cet écart entre vos connaissances acquises et la pratique du monde des affaires au quotidien, de la gestion d’une entreprise au management.

Success in business isn’t just about what you know—it’s about how you connect. In today’s fast-paced, tech-driven world, genuine human relationships are the key to unlocking peak performance, strong teamwork, and lasting success. Cultivate is your go-to guide for turning everyday interactions into powerful, real connections.

¿Aspiras a mejorar tus habilidades comunicativas para influir positivamente en tu entorno?¿Estás preparado para transformar tus relaciones personales y profesionales a través de una comunicación efectiva? Si tu respuesta a estas preguntas es sí, entonces te invitamos a seguir leyendo… Diversos estudios han demostrado que una comunicación ineficaz es una de las principales causas de conflictos en las relaciones.

Are you tired of feeling overwhelmed and pressured at car dealerships? Do you want to confidently navigate the car buying process and secure the best deal possible? The Ultimate Car Buying Negotiation Guide is your step-by-step roadmap to unlocking savings and making informed decisions.

This powerful 3-in-1 audiobook bundle brings together three of Ian Tuhovsky’s bestselling guides on communication, people skills, and emotional connection. Whether you're trying to improve your relationships, lead with confidence, or simply be understood better, this bundle delivers practical, no-nonsense advice you can apply right away.

DESPRE AUDIOBOOK. Ești om de afaceri? Tocmai ții în mână un manual de afaceri. Ești director general? Vei afla tot ce trebuie să știi despre leadership. Ești om de vânzări? Vei învăța cum să vinzi fără să fii insistent și sâcâitor. Ești manager de produs? Vei descoperi cum să te impui fără să dai ordine. Lucrezi în domeniul relațiilor publice? Acum ai ocazia să te inițiezi în tainele creării unor conexiuni interumane sănătoase și durabile. DESPRE AUTOR. DALE CARNEGIE & ASSOCIATES, INC. a fost înfiinţată în 1912 și își are sediul în orașul New York.

The Leader's Guide to Mastering Feedback offers answers to that question. With empathy and insight born of experience, Hibdon shows us exactly why, how, and when to offer feedback to achieve the results we want.

Reclaim your time and energy! Discover no-nonsense, sustainable, actionable strategies to boost productivity, ditch burnout, and reach your goals as an individual contributor, team, or leader. In today’s fast-paced, “always on” business environment, many organizations struggle with disengaged employees, stressed-out managers, and talented executives who keep one eye on the door. But you can flip that script! These issues can be transformed into opportunities for growth and organizational success.

Whether you’re leading a small team or a large organization, these two books provide valuable insights and practical advice for driving performance and achieving results. If you’re ready to become a truly impactful leader, while rising above conflict, then download this audiobook!

Effective Business Communication For Dummies gives you the tools you need to communicate better, both in and outside of the office. You want to build strong relationships, and you'll need strong communication skills to do it. This book demystifies active listening, assertive speaking, conflict resolution, virtual team leadership, and all the other things you'll need to know to get your point across. Thanks to the classic, friendly Dummies style, it's easy to make an impression in emails, presentations, virtual events, and in person.