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"In Business with Clive" è l'inglese commerciale spiegato in modo semplice ed efficace da Clive Griffiths, uno dei più famosi insegnanti d'inglese d'Italia. È una collana di audioBook suddivisa per argomenti, che insegna ad entrare e a destreggiarsi - con le parole giuste - nella realtà lavorativa che parla la lingua inglese. Indispensabile per chi lavora e per chi desidera farlo, per chi ha contatti commerciali, amministrativi, bancari, di pubbliche relazioni, o per chi sta cercando un'opportunità d'impiego internazionale.

Nonfiction Alchemy will show you how to write, publish, and market your book—without resorting to AI writing tools, wasting time and resources pursuing traditional publishing (only to be ignored or rejected), or attending nausea-inducing signing tables at your local bookstore.

Writing, speaking, and communicating with confidence can be intimidating. This book gives you the tools to stand out and deliver your message more successfully.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Ready to dominate the digital landscape? SEO Mastery: Ranking Your Website in 2024 and Beyond is your ultimate guide to conquering search engine optimization. Packed with cutting-edge strategies, this book is perfect for anyone serious about marketing their online business or work. Whether you're a seasoned pro or just starting out, you'll find actionable insights to help you rise to the top of Google’s search results.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Grant Writing Basics and Beyond is the ultimate guide to developing successful grant proposals. Whether you're a nonprofit professional, a researcher, or a community organizer, this comprehensive resource will equip you with the tools and strategies you need to secure funding for your important projects. From identifying funding opportunities to crafting a compelling narrative that captures the attention of funders, this book covers all aspects of the grant writing process.

It's a fact. Writers get stuck. My book has been on my bucket list for years. I've started countless times and never finished this book. I'm hopelessly stuck and can't figure out how to move forward. Book coaches Cathy Fyock and Allie Pleiter have not only faced these obstacles themselves but have coached hundreds of author clients confronting these impediments. This unique book identifies the typical challenges faced by authors and offers specific, actionable ideas for getting past the block and moving on to book publication.

To get the job you want, you don’t just need a great resume—you need an outstanding resume, one that puts you in the top 1 percent of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of 10 years and provides a precise step-by-step set of instructions for crafting the perfect resume, down to the last period.

Honey Trap Marketing has the unconventional formula to rapidly magnetize your ideal audience of buyers. Honey Trap Marketing is for experts, coaches, speakers, and authors who want to build trust and rapport with their audiences through hyper-relevant content.

Critical thinking to solve problems and communication, especially writing, are the two most important skills managers look for in all hires. They are also two of the top skills of the most effective leaders. Get Your Ducks in a Rowe: Book 2 - Learn the A-D-A-P-T-E-R Method is a practical training tool and reference guide to help everyone think, write, present, sell, and execute in a simple, fun, and memorable time-tested approach.

As everyone adjusts to hybrid and remote ways of working with others around the world, and we develop more ways of communicating, how you can use words to engage, inform, persuade or sell to others is increasingly important. And writing clear, error-free content that is appropriate for its intended purpose is something that anyone can learn to do. Writing Skills for Business is packed full of quick tips and nuggets of advice on how to communicate better in your writing.

Kim Scaravelli has been writing online content for over 20 years. Over that time, she has helped hundreds of organizations build authority, communicate effectively, and develop meaningful connections with people. In this practical guide, she walks you through the process of writing, from setting up your writing space to researching, crafting first drafts, editing, and mastering the long game. Because success isn't about being able to write one piece of content. It's about being able to create content whenever you need to and enjoying the feeling of making words work.

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

First of a two-book series to address problem solving and writing skills among your team or students via a simple proven formula that is the foundation to structured thinking, to write clearly, to persuade a target audience to say yes. You can put it into practice right away!

Whatever you're writing, you have to make it clear. You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise. Writing is more than just words on a page. It's a process of communication.

Do you want to get into the self-publishing business? Would you like to write, sell, and publish books for profit? If your answer is "yes", you need this audiobook! From the author of How to Write a Book and many others. Self-publishing can be big business if you know how to go about it. In this audiobook, you will find everything you need to know about writing, publishing, and promoting your own eBooks and paperbacks on KDP, and your own audiobooks on Audible!

In Show and Tell Writing, Mike Ulmer is true to his word. He has written a great short business book about how to write a great short business book. Mike traces his own story and evolution as a writer to create the ultimate handbook for people who want to rejuvenate their businesses.

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

SEO copywriting is the art of creating online content loved by both people and search engines. This content will ensure that your business website ranks well on the search engine result pages. If your SEO content is written only for Google, it will sound inauthentic or even robotic. However, if you write content only for the readers, your website may lack essential keywords used by people. Therefore, we understand why this balance can be tricky to maintain. But you need not worry because this book will teach you everything and more about this balance.