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Alone in a Spartan black cockpit, test pilot Mike Melvill rocketed toward space. He had 80 seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. He might not make it back alive. If he did he would make history as the world's first commercial astronaut. The spectacle defied reason, the result of a competition dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space required small teams to do what only the world's largest governments had done before.

Edward Ashford Lee explores the ways that engineers use models and abstraction to build inventive artificial worlds and to give us things that we never dreamed of - for example, the ability to carry in our pockets everything humans have ever published. But he also attempts to counter the runaway enthusiasm of some technology boosters who claim everything in the physical world is a computation - that even such complex phenomena as human cognition are software operating on digital data.

A unique tour around the world in search of the great thinkers of our time and their next big ideas. With the world at the threshold of profound changes, the questions become: Where are the philosophers? Where are the great thinkers of today? Where is the next Jefferson, Curie, or Mandela? Which technologies and changes in the nature of life will they harness, embrace, or be inspired by?

In Fifty Things That Made the Modern Economy, the revolutionary, acclaimed book, radio series and podcast, best-selling economist Tim Harford introduced us to a selection of 50 radical inventions that changed the world. Along the way he entertained us with a myriad of great stories and revealed some of the most surprising landmarks in our history.

The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The audiobook centers around three simple concepts: Innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the audiobook offers a five-point checklist to ensure your company is innovation ready.

Erno Rubik was a child when he first became obsessed with puzzles of all kinds. "Puzzles", he writes, "bring out important qualities in each of us: concentration, curiosity, a sense of play, the eagerness to discover a solution". To Rubik, puzzles aren't just games - they're creativity machines. He encourages us to embrace our inner curiosity and find the puzzles that surround us in our everyday lives. "If you are determined, you will solve them", he writes. Rubik's own puzzle, the Cube, has been solved by millions worldwide for more than 40 years....

From the New York Times best-selling author of How We Got to Now and Extra Life, a look at the world-changing innovations we made while keeping ourselves entertained. This history of popular entertainment takes a long-zoom approach, contending that the pursuit of novelty and wonder is a powerful driver of world-shaping technological change. Steven Johnson argues that, throughout history, the cutting edge of innovation lies wherever people are working the hardest to keep themselves and others amused.

A worldwide race is on to perfect the next engine of economic growth, the advanced lithium-ion battery. It will power the electric car, relieve global warming, and catapult the winner into a new era of economic and political mastery. Can the United States win? Steve LeVine was granted unprecedented access to a secret federal laboratory outside Chicago, where a group of geniuses is trying to solve this next monumental task of physics. But these scientists - almost all foreign born - are not alone.

As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative 20 years in the making, Ashton leads us on a journey through humanity's greatest creations to uncover the surprising truth behind who creates and how they do it.

America’s self-invented tinkerers are back at it in their metaphorical garages - fiddling with everything from solar-powered cars to space elevators. In Bunch of Amateurs, Jack Hitt visits a number of different garages and has written a fascinating book that looks at America’s current batch of amateurs and their pursuits. Beginning with Ben Franklin’s kite and leading all the way to the current TV hit American Idol, Hitt argues that the nation’s love of self-invented obsessives has always driven the country to rediscover the true heart of the American dream.

Break out the TV dinners! From the author who gave us Cod, Salt, and other informative bestsellers, the first biography of Clarence Birdseye, the eccentric genius inventor whose fast-freezing process revolutionized the food industry and American agriculture.

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

Penguin presents the unabridged, downloadable audiobook edition of How We Got to Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected consequences of the most influential innovations.

In Nuts and Bolts, award-winning engineer and broadcaster Roma Agrawal deconstructs our most complex feats of engineering into seven fundamental inventions: the nail, spring, wheel, lens, magnet, string and pump. Each of these objects is itself a wonder of design, the result of many iterations and refinements. Together, they have enabled humanity to see the invisible, build the spectacular, communicate across vast distances, and even escape our planet.

How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors, and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside One Infinite Loop to 19th century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious "suicide factories".

Philosophe passionné par les grandes questions de notre temps, Luc Ferry décrypte les nouveaux enjeux de l’intelligence artificielle en convoquant les plus grands esprits, de Spinoza à Hegel en passant par Kant et Heidegger. Une révolution est en marche, et peu de gens s’en aperçoivent : l’IA est en train de profondément changer le monde. Avec clarté et profondeur, Luc Ferry explore les promesses et les limites de cette technologie fascinante, qui imite la pensée à la perfection.

לפניכם הסיפור שמאחורי אחת מהצלחות העסקיות הגדולות של זמננו, אם לא הגדולה שבהן. מהדורה מעודכנת זו יוצאת לרגל עשרים שנה להקמתה של גוגל ומתבססת על מחקר קפדני וגישה ישירה למידע פנימי בחברה העוצמתית והגלובלית שידה בכול.

Much of the world's landmass is already known. Deep sea and outer space are beyond most people's reach. It feels like there are fewer places left to discover. Psychedelics, on the other hand, reveal worlds that remain largely obscure. Altered states offer modern, 21st-century audiences boundless opportunities to explore what a human being can experience. In this book, I show you how to become a capable discovery-maker, sample-collecting naturalist, and rational thinker of visionary phenomena.

Are there innovation truisms that hold from one initiative to the next? Are there strategies that appear again and again in the success stories of businesses as varied as gaming and cloud infrastructure? Are there behaviors common to creative leadership in every role, from research to sales? And if these patterns exist, could they be distilled into teachable practices? These are the questions Dean Carignan and JoAnn Garbin, two senior innovation leaders at Microsoft, set out to answer.