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Power Shift charts the rise of Latino political power and its impact, from the breakthrough election of the first Mexican American to the Los Angeles City Council in 1949 to today’s leadership of California and its heavyweight role in polarized America. This inspiring story recounts the origins and development of 10 LA-based Latina and Latino leaders who transformed politics and government, forging a progressive political tradition in the process.

All They Will Call You is the harrowing account of "the worst airplane disaster in California's history", which claimed the lives of 32 passengers, including 28 Mexican citizens - farmworkers who were being deported by the US government. Outraged that media reports omitted only the names of the Mexican passengers, American folk icon Woody Guthrie penned a poem that went on to become one of the most important protest songs of the 20th century.

American Brujeria is about the fascinating blend of American and Mexican folk magic currently used by those living in the US but whose roots are steeped in Mexican culture. This type of Mexican American folk magic, which the author calls “American brujeria”, features its own unique saints and spirits as well as familiar ones, such as the infamous Santa Muerte.

In this dual polemic and manifesto, Julissa dives into and tears apart the lie that assimilation leads to belonging. She combs through history and her own story to break down this myth, arguing that assimilation is a moving finish line designed to keep Black and brown Americans and immigrants chasing racist American ideals. She talks about the Lie of Success, the Lie of Legality, the Lie of Whiteness, and the Lie of English - each promising that if you obtain these things, you will reach acceptance and won’t be an outsider anymore.

En Comunidad brings bilingual Latinx students’ perspectives to the center of our classrooms. Its culturally and linguistically sustaining lessons begin with a study of language practices in students’ lives and texts, helping both children and teachers think about their ideas on language. These lessons then lay out a path for students’ and families’ storytelling, a critical analysis of historical narratives impacting current realities, ways to develop a social justice stance, and the use of poetry in sustaining the community.

In the lead-up to every election cycle, pundits predict that Latino Americans will overwhelmingly vote in favor of the Democratic candidate. And it’s true - Latino voters do tilt Democratic. Hillary Clinton won the Latino vote in a “landslide”, and Barack Obama “crushed” Mitt Romney among Latino voters in his reelection. But those numbers belie a more complicated picture. Here, historian and political commentator Geraldo Cadava illuminates the history of the millions of Hispanic Republicans who, since the 1960s, have had a significant impact on national politics.

With contributions from a wide array of scholars and activists, including leading Chicana feminists from the period, this groundbreaking anthology is the first collection of scholarly essays and testimonios that focuses on Chicana organizing, activism, and leadership in the movement years. The essays in Chicana Movidas: New Narratives of Activisim and Feminism in the Movement Era demonstrate how Chicanas enacted a new kind of politica at the intersection of race, class, gender, and sexuality, and developed innovative concepts, tactics, and methodologies that in turn generated new theories, art forms, organizational spaces, and strategies of alliance.

Born on the eve of World War II into a family of Mexican immigrants in El Paso, Antonio C. Márquez remains a child of the border, his life partaking of multiple cultures, countries, and classes. Here he recounts his life story, from childhood memories of movies and baseball and friendship with his Chinese Mexican American neighbor, Manuel Wong, to the turbulent events of his manhood.

In Mestizos Come Home! author Robert Con Davis-Undiano documents the great awakening of Mexican American and Latino culture since the 1960s that has challenged this omission in collective memory. He maps a new awareness of the United States as intrinsically connected to the broader context of the Americas. At once native and new to the American Southwest, Mexican Americans have “come home” in a profound sense: they have reasserted their right to claim that land and U.S. culture as their own.

Esmeralda Santiago reminisces about her childhood in Puerto Rico and her early years in Brooklyn as the oldest of seven (soon to be 11) children. Her upbringing is turbulent on account of her parents’ relentless fighting, which only ever seems to stop when they have another baby. When her youngest brother has an accident, her mother decides to move to New York with her children to seek medical treatment. Arriving in the United States, 13-year-old Santiago experiences uprooting and a loss of identity while she tries to adapt to a culture and language that are foreign to her.

The Turkish Lover, the third installment of Puerto Rican writer Esmeralda Santiago’s memoirs, is the story of her love affair with Ulvi Dogan, a Turkish man 17 years older than her. Initially he provides an escape from her family home but soon winds up being even more demanding than her mother. The story begins in Brooklyn, passes through Miami, and finishes in Massachusetts, where Santiago graduated magna cum laude from Harvard.

Earth Angel with a Green Card is the true story of the author’s mother who spent her life in service to others, especially her children. During her modest early life in rural Mexico, she bore 11 children, whom she raised with very few resources. She also acted as a nurse for her medical practitioner husband. When the author emigrated to the USA at the age of 9½, it broke her heart, but through her faith, hope, and dreams, she joined him and other members of the family several years later. Her work-ethic, love, and faith inspired her children and many others.

Latinos are already the largest minority group in the United States, and experts estimate that by 2050, one out of three Americans will identify as Latino. Though their population and influence are steadily rising, stereotypes and misconceptions about Latinos remain, from the assumption that they refuse to learn English to questions of just how "American" they actually are.

As late as the 1960s, tacos were virtually unknown outside Mexico and the American Southwest. Within fifty years the United States had shipped taco shells everywhere from Alaska to Australia, Morocco to Mongolia. But how did this tasty hand-held food - and Mexican food more broadly - become so ubiquitous? In Planet Taco, Jeffrey Pilcher traces the historical origins and evolution of Mexico's national cuisine, explores its incarnation as a Mexican American fast-food, shows how surfers became global pioneers of Mexican food, and how Corona beer conquered the world.

For the uninitiated, the quinceaera celebrates the passage of a 15-year-old girl into adulthood: It's a bit bat mitzvah with a dash of debutante ball, and loaded with the same potential for hilarity and adolescent angst. In this original anthology, 15 of the brightest and funniest Latino writers, men and women alike, share their own memories of these moving and often absurd extravaganzas - tales of that unique form of familial humiliation that is borne of the best intentions, fierce love, and the infectious joy of parents finally allowing their little girl to grow up.

Half-Cuban, half-Puerto Rican, Luis "DJ Disco Wiz" Cedeño is 100 percent Boogie Down Bronx. Born in the 60s, Wiz struggled in a turbulent and violent relationship with his alcoholic father while trying to protect his mother who was suffering from breast cancer. Raised in the 70s, Wiz learned the code of the streets while hustling with his crew, the East Side Boys.

Laredo is a city at the crossroads of North American history. Founded by the Spanish in 1755, it has stood at the intersection of regional commerce since its earliest days. Now, John A. Adams, Jr. provides the first-ever panoramic business and economic history of Laredo. He traces the evolution of the region from its early days as a ranching center into the mid-20th century when Laredo had become what it remains today: a booming port of trade and a principle center of commerce and financial services on the southern border of the United States.

On the Border of a Dream is an eye-opening and uplifting memoir that tells the true story of a boy from rural Mexico who, at a young age, sets his mind to becoming a pioneering surgeon in the USA. The memoir follows Edgar Hernandez, first with his tight-knit family as an adolescent in Mexico and then as he journeys to the USA to pursue his dream.

Border Odyssey takes us on a drive toward understanding the US/Mexico divide: all 1,969 miles, from Boca Chica to Tijuana. Along the journey, five centuries of cultural history (indigenous, French, Spanish, Mexican, African American, colonist, and US), wars, and legislation unfold. And through observation, conversation, and meditation, Border Odyssey scopes the stories of the people and towns on both sides.

Ruben Soto gives us an insightful and informative history of the leading Spanish-language television network in the United States. This book will show you how Univision changed American television from an all English-format to one that includes Spanish. You will also hear how Univision convinced advertisers that Hispanics had huge purchasing power.