検索キーワード： 社会心理学・相互作用

Have you ever wondered how some people can effortlessly influence others, control conversations, and shape decisions—often without anyone realizing it? Dark Psychology Exposed pulls back the curtain on the powerful techniques of manipulation, persuasion, and mind control used by history’s most influential figures — from ancient philosophers to modern-day leaders, marketers, and influencers.

People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.

For thousands of years, people have argued about whether humanity is selfish or generous, cruel or kind. But recently, our answers have changed. In 1972, half of Americans agreed that most people can be trusted; by 2018, only a third did. Different generations, genders, religions, and political parties can’t seem to agree on anything, except that they all think human virtue is evaporating.

Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.

Based on a wildly popular UC Berkeley course, a primer on how to think critically, make sound decisions, and solve problems—individually and collectively—using scientists’ tricks of the trade.

In The Social Leap, William von Hippel lays out a revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far-reaching and extraordinary.

While the best way to deal with a sociopath is to avoid him or her entirely, sometimes circumstance doesn't allow for that. What happens when the time comes to defend yourself against your own child, a ruthless ex-spouse, a boss, or another person in power? Using the many emails and letters she has received over the years, Dr. Martha Stout uncovers the psychology behind the sociopath’s methods and provides concrete guidelines to help navigate these dangerous interactions.

Cues - the tiny signals we send to others 24/7 through our body language, facial expressions, word choices and vocal inflection - have a massive impact on how we, and our ideas, come across. Our cues can either enhance our message or undermine it. In this entertaining and accessible guide to the hidden language of cues, Vanessa Van Edwards teaches you how to convey power, trust, leadership, likability and charisma in every interaction.

Status signaling isn’t just the province of the immature or insecure but a fundamental human need to secure social standing. It drives our behavior, forms our tastes, determines what we buy, and ultimately shapes who we are. It’s what’s behind “cool” and what drives fashion, music, food, sports, slang, travel, hairstyles, and dog breeds—and even the outsize influence of unpopular things with the “right” audience.

From the creator of the wildly popular blog Wait but Why, a fun and fascinating deep dive into what the hell is going on in our strange, unprecedented modern times.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Over decades of research, speaking engagements, and mentorship, psychologist and professor Alison Fragale encountered recurring questions from high powered and early career women alike: How do women thread the needle of kindness and competence in the workplace? How can women earn credit for their accomplishments, negotiate better, and navigate complex office politics without losing the goodwill of their peers? Behavioral scientist Alison Fragale offers powerful new insights and a practical playbook for women to advance in any workplace.

Un esclarecedor estudio concluye que casi el 70% de las consultas realizadas en Europa y Estados Unidos a psiquiatras, psicólogos o asesores personales y familiares en busca de consuelo o ayuda, están estrechamente relacionadas con un desengaño amoroso o afectivo. En las cuestiones del corazón, en las procelosas aguas de ese mar encrespado y a la vez fascinante, adolescentes y adultos nos parecemos más de lo que cabría pensar a primera vista.

Access the 5 key strategies the world’s greatest communicators use to influence, implement positive change, and achieve their professional and personal goals. The myth of the “natural born communicator” is just that—a fallacy—and this guide is here to put your communication worries to rest with a five-step signature method.

Maîtriser le non-dit : Transformez votre vie grâce au pouvoir du langage corporel. Dans un monde rapide, le succès ne repose pas seulement sur les mots, mais aussi sur la façon dont on les exprime. Le langage corporel est un atout puissant, tant dans la vie personnelle que professionnelle.

Swim Deeper is a compelling journey into the uncharted waters of understanding women beyond the surface. Rexx Parker delves into the poignant truth that men often fail to explore the depths of women's essence. With a father's heart, Rexx seeks to redefine the standards for his sons and all men, challenging them to transcend mere physicality. Pioneering a new definition of beauty, Rexx's introspection becomes a roadmap for his sons and fellow men to "self identify" their core beliefs.

This audiobook will guide you on a journey of self-discovery, helping you nurture and free your inner child from past hurts.

Misinformation affects all of us on a daily basis—from social media to larger political challenges, from casual conversations in supermarkets, to even our closest relationships. While we recognize the dangers that misinformation poses, the problem is complex—far beyond what policing social media alone can achieve—and too often our limited solutions are shaped by partisan politics and individual interpretations of truth. In Misbelief, preeminent social scientist Dan Ariely argues that to understand the irrational appeal of misinformation, we must first understand the behavior of “misbelief”.

Willkommen zu einer aufregenden Reise durch die Kunst des Flirtens – ein Weg, der voller Überraschungen, Charme und neuer Perspektiven steckt. Vielleicht fragst du dich, warum gerade du, in der Lebensmitte angekommen, noch einen Flirt-Guide lesen solltest. Schließlich hast du in deinem Leben schon viele Begegnungen, Beziehungen und vielleicht auch Enttäuschungen erlebt. Doch genau darin liegt der Reiz!

Veinticinco años después de la publicación de su primer libro, Malcolm Gladwell retoma las lecciones de El punto clave con la intención de iniciar un debate difícil sobre las epidemias. Es el momento de reconocer nuestro papel en su génesis y ser honestos acerca de todas las formas sutiles y a veces ocultas en las que intentamos manipularlas. Necesitamos una guía sobre los patógenos y contagios que nos rodean.