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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

This is the story of the war we won and the peace we lost, told with a clear historical perspective and a warm interest in the remarkable people who guided the United States through one of the most crucial periods. Foremost in the cast of characters is Woodrow Wilson, the shy, brilliant, revered, and misunderstood "schoolmaster", whose administration was a complex of apparent contradictions.

Alexander von Humboldt (1769-1859) was an intrepid explorer and the most famous scientist of his age. His restless life was packed with adventure and discovery, whether climbing the highest volcanoes in the world or racing through anthrax-infested Siberia. He came up with a radical vision of nature, that it was a complex and interconnected global force and did not exist for man's use alone. Ironically, his ideas have become so accepted and widespread that he has been nearly forgotten.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

Inside the Clinton White House offers an intimate perspective on these questions and many more, granting listeners unprecedented access to the sensitive Oval Office banter that changed the course of history. Bringing together material from 400 hours of candid conversations with over 60 individuals, respected oral historian Russell L. Riley weaves this illuminating testimony with important contextual information to form an irresistible narrative, taking the listener from Clinton's first potential White House bid in 1988 to the final days of his controversial public career.

Here is a fascinating compact history of Chinese political, economic, and cultural life, ranging from the origins of civilization in China to the beginning of the 21st century. Historian Paul Ropp combines vivid story-telling with astute analysis to shed light on some of the larger questions of Chinese history. Offering a global perspective, the book tells how China's nomadic neighbors to the north and west influenced much of the political, military, and even cultural history of China.

In the summer of 1975, the sprawling valley town of Grand Junction, Colorado, is stunned by the grisly double murders of 24-year-old Linda Benson and her baby daughter Kelley. For Jim Fromm and Doug Rushing, the two young detectives assigned to the case, the investigation is a chance to earn their stripes and prove their mettle. At first, Fromm and Rushing peg the woman's mercurial husband, a pipe-fitter who works outside of town, as the primary suspect.

Pitting ordinary men and women against a carnivorous, chaotic cosmos, Occultation's eight tales of terror (two never before published) include the Theodore Sturgeon and Shirley Jackson Award-nominated story "The Forest" and Shirley Jackson Award nominee "The Lagerstatte."

The art of argument: It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch.

Blackout Wars is about the historically unprecedented threat to our electronic civilization from its dependence on the electric power grid. In a nationwide blackout lasting months or years, the entire population of the US could be at risk. There would be no food. No water. Communications, transportation, industry, business, and finance - all of the critical infrastructures that support modern civilization would be paralyzed. Threats to the electric power grid are posed by cyber-attack, sabotage, a geomagnetic super-storm, and electromagnetic pulse (EMP) from the high-altitude detonation of a nuclear weapon.

The sudden passing of Justice Antonin Scalia shook America. After almost 30 years on the Supreme Court, Scalia had become as integral to the institution as the hallowed room in which he sat. His wisecracking interruptions during oral arguments, his unmatched legal wisdom, his unwavering dedication to the Constitution, and his blistering dissents defined his leadership role on the court and inspired new generations of policymakers and legal minds.

Empire of the Summer Moon spans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history. The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son, Quanah, who became the last and greatest chief of the Comanches.

The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the "fraternity of geeks" who shaped it. With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others.

A weekend service call changes the life of Doc Anderson forever. Johnny, the surprisingly wealthy energy whiz-kid, introduces Doc to a compelling new investment theme - following the rise of a new spending class. As they set course on a fact-filled adventure, Doc’s eyes are opened to the impact that billions of new consumers will have on our environment and how their increased participation in our fast-changing world will figure into the economy of the future.

We've examined the ideas, insights, and best practices from the past year of Harvard Business Review to bring you the latest, most significant thinking driving business today. With authors from Marcus Buckingham to Herminia Ibarra and company examples from Google to Deloitte, this volume brings the most current and important management conversations to your fingertips.

Includes books one through four in the AL:ICE series: AL:ICE, AL:ICE-9, AL:ICE: Resurrection, and AL:ICE: Space War.

The art of argument. It's mysterious and powerful. It's the art of having things go your way. But also it's the art of getting out of your own way. It's having The Moves. But it's also about having The Touch. Arguing. There's the rough and tumble of the norm, the amateur's game. Then there's the pro's game - always knowing what to say, how to say it, and when to say it. Winning arguments without quarreling, squabbling, tussling, wrangling, bickering, raising your voice, losing your cool, or coming to blows.

After a devastating galactic war, disgraced veteran Ralston Muck ekes out a living as a bouncer at Last Stop Station’s premier nightclub, A Curtain of Stars. Night after night he listens to the club’s star performer, Siren, sing her memories and ease some of his aching loss. But when Siren goes missing, Muck finds himself drawn into a world of dirty cops, drug lords, and conspiracies that trace back to the war itself.

The survivors call it the Molting. It spread across the planet faster than anyone could anticipate, turning people into bloodthirsty creatures, abominations of nature. Now, Molters swarm every landscape, hunting the few remaining humans. Former army grunt Jonah Browne helps his family survive the only way they know how: hunting down what hunts them from their secluded cabin in the remote German Mountains. It’s only a matter of time before the cabin is overrun.

Former army grunt Jonah Browne was vacationing in Germany years ago, when the Molting began. Today, he’s a man tempered by his determination to keep his family safe from Molters, spending every waking moment defending against the bloodthirsty creatures. But now, a new threat lurks near the cabin. A community perseveres in those same German mountains.