検索キーワード： 著者 "Christopher Cole" すべてのカテゴリー

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

Category Pirates - Christopher Lochhead, Eddie Yoon, and Nicolas Cole - walk listeners through arguably the most important aspect of going public: writing the S-1. If there was ever a way to measure public company readiness, the S-1 document would be it. Within the first few lines of a company’s S-1, you can immediately tell whether they are positioning themselves in the context of the past, or are educating investors on a different (and exponentially more valuable) future.

Category Pirates — Christopher Lochhead, Eddie Yoon, and Nicolas Cole — see a meaningful percentage of marketers, entrepreneurs, and executives trapped in what they like to call the "Brand Cult". These are professionals who have been taught the best (i.e., the most well known) brand wins. And this is a lie. The biggest brands in the world didn’t become successful because of their brand. They became successful by creating and dominating a new and differentiated category with which their brand became synonymous. Because categories make brands. Not the other way around.

In this collection, you’ll find stories conveyed through poetry and song. Some of them will no doubt be familiar to you - like Francis Scott Key’s Star Spangled Banner and Julia Ward Howe’s Battle Hymn of the Republic (although many people are only familiar with the first verse). Other poems will be entirely new to you. My hope is that you’ll embrace both the familiar and the unfamiliar as pieces of the American story that deserve to be remembered.

There are few better ways to discover the identity of a nation or people than by listening to their poetry. From historical events to moral values to the political landscape (and often visions of the actual landscape), poetry, at its best, reveals the soul of a people. And Russia has offered us some of the very best.

Cities are bombed out ruins and wilderness is humanity’s new home. The undead roam the earth, and the new world order is about the struggle to survive. Sonny Daniels begins an emotional and physical journey of personal survival and protecting those he loves. While survival is a constant struggle, Sonny’s most desperate fight is the struggle preserve some semblance of a compassionate soul. Sonny and his parents are caught in the zombie outbreak in upstate New York. After the passage of the first year, their base is attacked by bandits and their safety has again been compromised.

Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own.

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook busts common product myths and shows how to make a place in the world for your product.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Welcome to "Ask Hym," the podcast where we delve into the depths of the AskMen subreddit to address your burning questions and explore the minds and experiences of men from around the world. At "Ask Hym," we understand that every question asked is an opportunity for enlightenment, laughter, and growth. Our podcast is all about fostering an open dialogue on topics that matter to men, from relationships, career, health, and lifestyle to the complexities of modern masculinity.

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.