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Managing and protecting a company’s brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers’ greatest challenge was convincing a consumer to try their product and encourage brand loyalty, but the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the current era of fake news. Leaders must now address a highly polarized marketplace.

With this book - his most ambitious yet - Ken McGoogan delivers a vivid, comprehensive recasting of Arctic-exploration history. Dead Reckoning challenges the conventional narrative, which emerged out of Victorian England and focused almost exclusively on Royal Navy officers. By integrating non-British and fur-trade explorers and, above all, Canada's indigenous peoples, this work brings the story of Arctic discovery into the 21st century.

Things are bad for Clay Miller and George Hitchens. For starters, they're on the run from a posse out for blood. Then, as they ride through the Utah desert, the two come across the crumpled body of a young boy on the brink of death.

Will Larson has one last chance to save his stagnant career as an architect: design a grand restoration for a long-abandoned abbey. Looming above the breathtaking, windswept coast of Maine, Winterbay Abbey offers a picturesque spot for a charming hotel. But the locals harbor a peculiar distaste for the ruined Gothic convent. After witnessing a drowning within sight of the abbey, Will wonders why the police seem disinterested in the case. He begins looking deeper into the incident, gradually uncovering chilling secrets behind the old nunnery's walls.

Years earlier, John Tracker fled the insanity of his family and their house, a centuries-old monstrosity that his grandfather Theophilus rigged full of hallucinatory tricks and vicious death traps designed to capture the Devil. Now middle-aged, John receives word that the place is to be demolished to make way for a freeway, and he decides to revisit it with his girlfriend Amy Griffith before its destruction. But when a blizzard traps them inside the house, they will be forced to contend with the dangers hidden within: strange time-shifts, murderous traps, and more.

In the worlds of Steve Rasnic Tem, a father takes his son "fishing" in the deepest part of downtown, flayed rabbits visit a suburban back yard, a man is haunted by a surrealistic nightmare of crutches, a father is unable to rescue his son from a nightmare of trees, a bereaved man transforms memories of his wife into performance art, great moving cliffs of detritus randomly prowl the world, a seemingly pointless life finds final expression in bits of folded paper, a nuclear holocaust brings about a new mythology, an isolated man discovers he’s part of a terrifying community, and more.

After Edward, a rising young author, pens a savage review of the new novel by the world-famous O.M. Tyrell, he is surprised to receive an invitation to visit the old man at his villa in the south of France. The night of their meeting, Tyrell dies, and soon after, Edward's career mysteriously starts to soar as he earns fame, fortune and critical acclaim. But despite his achievements, Edward seems haunted, even tormented.

In 1961, the small town of Haven thought they'd gotten rid of their monster. After a series of child killings, Paul Greymore was caught carrying a wounded girl. His face, disfigured from a childhood accident, seemed to confirm he was the monster the community hoped to banish. With Paul in prison, the killings stopped. For 17 years, Haven was peaceful again. But Paul served his time and has now returned to Haven - the town where he grew up, and the scene of his alleged crimes.

In the aptly titled Offbeat, Richard Matheson, a modern master of strange fiction, offers 13 excursions into the unsettling and bizarre. In these stories you will encounter a major league pitcher with a horrific secret for his astonishing success; an ordinary man who wakes to find himself in a silent, empty world; a death row prisoner with an extraordinary explanation for his innocence; and a novelist whose fictional creations transcend the printed page.

Hugh Walpole (1884-1941) was one of the most popular and prolific English authors of his time, best known for his historical fiction and novels for boys. But it was in the field of the macabre and supernatural that Walpole was at his best, and this collection of 16 tales contains many of his finest.

Over four years have passed, and still Matthew Doyle can't shake the guilt of turning his back on Ruby, the girl who saved his life. As much as he's tried to avoid returning home to Hanceville, Alabama, he must do so in order to complete his service with the Tennessee Valley Authority, helping to establish electricity throughout the county. But Ruby continues to haunt his dreams, and the only way to move on is to seek her out and make things right.

Wyatt Stryker, ex-special ops, has suddenly found his more recent roles as a father, husband, and doctor thrown into a world of chaos. A deadly drug cartel has targeted him and his family and forced Stryker to revisit a chapter of his life he thought forever closed. Fortunately for his family, this transition was easier than he imagined - leading a simple life was never really in the cards for Stryker.

David Warwick, an Englishman living in New York, has a sudden premonition that his twin brother, Colin, is in danger. He returns to England and learns the shocking truth: both Colin and his young bride Helen have died ghastly deaths - deaths that no one in the village wants to talk about.

One of the great pulp writers, Fredric Brown (1906-1972) combined a flair for the horrific, a quirky sense of humor, and a wild imagination, and published many classic novels in the mystery and science fiction genres. But he was also a master of the "short-short story", tales only a page or two in length, but hard-hitting and with a wicked twist at the end.

One of the preeminent writers of weird fiction, Robert Aickman is celebrated for his unsettling and often ambiguous "strange stories", but he once wrote that "those, if any, who wish to know more about me, should plunge beneath the frivolous surface of The Late Breakfasters," his only novel, originally published in 1964.

Five strangers drawn together at a roadside bar on the outskirts of Las Vegas. One rampaging monster, escaped from a secret facility, absorbing victims and accumulating biomass as it moves north from Arizona. The miles between them rapidly dwindling. No, this is not the world’s best math problem, it’s Exponential. The rollicking, brutal, gory, and strangely poignant horror novel from Adam Cesare. Criminals and screw-ups need to face down science run amok in this literary tribute to films like Tremors and The Blob.

Author J. Michael Godfrey offers compelling stories, step-by-step techniques, and clear guidance to help you eliminate the regret you feel about your past choices, and then to live your life in a way that you no longer have to regret anything. Honest and empowering, Without Regret is an audiobook you'll cherish because it made a lasting positive impact on your life.

You can pick your friends, they say, but you can't pick your family. And lately, Mike Daley's family has been keeping him very busy. An ex-priest, ex-public defender, and ex-corporate lawyer, Daley and his former wife, Rosie Fernandez, now run their own San Francisco criminal defense firm. Most of their cases are fairly small-time, which is why it would be surprising that the person accused of murdering movie director Richard (Big Dick) MacArthur is calling them - except that the accused is Rosie's own niece, Angelina.

In the house on Violin Road he found the bodies of his brother, his mother, and the man who killed them both-his father. From the house on Violin Road, in Missing Mile, North Carolina, Trevor McGee ran for his sanity and his soul, after his famous cartoonist father had exploded inexplicably into murder and suicide. Now Trevor is back. In the company of a New Orleans computer hacker on the run from the law, Trevor has returned to face the ghosts that still live on Violin Road, to find the demons that drove his father to murder his family-and worse, to spare one of his sons. But as Trevor begins to draw his own cartoon strip, he loses himself in a haze of lines and art and thoughts of the past, the haunting begins. Trevor and his lover plunge into a cyber-maze of cartoons, ghosts, and terror that will lead either to understanding-true understanding-or to a blood-raining repetition of the past.

Their worst fear comes true when the Holiday Snatcher escapes and kidnaps their friend Candy. Sixth grader, Jengo Allbright, with his best buddy, Billy, means to get her back. He enlists the help of his previously kidnapped sister and his friendly ghost, but his efforts are thwarted by the inexplicable absences of his ghost, the restraints of being grounded, indecipherable clues, and very bad food. Will Jengo and his crew be able to leap the hurdles and find Candy in time?