Sherman Winfield is an Atlanta-based Executive Creative Director at VML. His current duties include overseeing North America creative efforts for StudioX, the execution arm of OpenX, the bespoke agency network set up by WPP for The Coca-Cola Company. His latest work was an international launch for Minute Maid Zero Sugar, starring award-winning actor Jon Hamm.

Some of his past clients from prior agencies include Sam’s Club, Georgia Power, Kraft Mac & Cheese, Obama for America, Domino’s and New York Lottery.

Prior to VMLY&R, he served as VP/Creative Director at Fitzco for four years. During his tenure, he led creative on the world’s largest spice manufacturer McCormick, French’s, Stubb’s, Coca-Cola, Southern Company, amongst others regional and national brands. His most noted work during his tenure at Fitzco includes Coca-Cola’s “1,000 Name Celebration”, the :15 radio assignment-turned-national campaign for Share a Coke, and the full rebrand of French’s Mustard that resulted in a new creative platform, record sales, and a series of daring experiential efforts, including the highly successful Mustard Ice Cream.

Sherman’s creative work has been recognized and awarded internationally by Cannes, D&AD, One Club, Clios, London International Awards, New York Festivals, ADC, Radio Mercurys, The Webbys, The Shortys and numerous others. He has also been on multiple advertising juries, both locally and internationally, to recognize the industry’s best work. Business Insider also named him one of 50 Rising Stars on Madison Ave. in 2021.

He’s also passionately committed in helping to build a far-more diverse advertising landscape by actively participating in numerous efforts within the industry. This includes being named lead instructor and tutor at One Club’s ONE School, a free 16-week portfolio program aimed to help Black creatives break into advertising. In its first year, the graduate-to-hire rate was 80%. Sherman was also a part of the groundbreaking documentary series, Black Madison Ave., in which New York Festivals pulled together 6 of the 10 Black ECDs (less than 1% of creative leadership across major holding companies) to address the glaring discrepancy, and ways to fix it.

Outside of the industry, Sherman adores collecting rare sneakers (upwards of 165 pair & counting), DJIng, spending time with his superhero wife, two amazing sons and his puppy Coltrane.